Integrated Marketing Communications Manager - Global Business Solutions - São Paulo

TikTok
São Paulo
Full timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Copywriting","Storytelling","Analytical mindset","Cross-functional collaboration","Content development"]

Lead LATAM integrated marketing communications execution by localizing global campaigns across Brazil and Spanish-speaking markets. Own Brazil organic social strategy and drive always-on content, event social coverage, and regional paid media initiatives. Partner cross-functionally to execute integrated Growth programs spanning owned, earned, and paid channels, developing assets and briefs, coordinating with agencies, and optimizing performance using measurable business impact.

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FursaFursa
TikTok
TikTok
10 hours ago

Integrated Marketing Communications Manager - Global Business Solutions - São Paulo

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead LATAM integrated marketing communications execution by localizing global campaigns across Brazil and Spanish-speaking markets. Own Brazil organic social strategy and drive always-on content, event social coverage, and regional paid media initiatives. Partner cross-functionally to execute integrated Growth programs spanning owned, earned, and paid channels, developing assets and briefs, coordinating with agencies, and optimizing performance using measurable business impact.
Location: São Paulo
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Lead the localization of global marketing campaigns for LATAM, adapting messaging and creative assets for regional audiences.
  • •Coordinate integrated campaign execution across multiple LATAM markets and develop/managing always-on social media content for Brazil.
  • •Lead social media coverage for key events in Brazil and create content focused on products, research, insights, and business education.
  • •Develop paid media briefs for regional campaigns and launch and manage paid media campaigns across LATAM.
  • •Coordinate campaign implementation with agencies and cross-functional partners, monitor performance, and optimize execution based on business objectives.

Key Requirements

  • •Bachelor's degree in Marketing, Communications, Business, or a related field.
  • •Experience in Integrated Marketing, Growth Marketing, Demand Generation, Regional Marketing, or a related function.
  • •Experience managing integrated marketing campaigns across multiple markets.
  • •Experience developing and executing social media content strategies and always-on content, with paid media strategy and campaign execution.
  • •Written and oral proficiency in English and Spanish for frequent communications with global and LATAM stakeholders.
Education:Bachelor's
Skills:CopywritingStorytellingAnalytical mindsetCross-functional collaborationContent development
Languages:EnglishSpanish

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn