Principal Product Marketing Manager — Consumer Discovery

Wise
London
Workplace: HybridFull timeGBP 110,000 - 150,000 annuallyFunction: Marketing & GrowthSkills: ["Collaborative leadership","Data-informed decision making","Strategic thinking","Customer insight","Global mindset"]

Own how Wise is positioned to potential customers across logged-out and discovery surfaces globally. Define consumer positioning and messaging hierarchy for send/receive/spend, translate customer and competitor insights into positioning frameworks, and partner with design, research, marketing, and regional teams to drive GTM launches and improved discovery-led acquisition and logged-out-to-registration conversion. Lead localisation and ensure consistent global proposition while keeping local relevance.

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Wise
Wise
1 day ago

Principal Product Marketing Manager — Consumer Discovery

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Last checked: 5 hours agoStatus: Live

Job Summary

Own how Wise is positioned to potential customers across logged-out and discovery surfaces globally. Define consumer positioning and messaging hierarchy for send/receive/spend, translate customer and competitor insights into positioning frameworks, and partner with design, research, marketing, and regional teams to drive GTM launches and improved discovery-led acquisition and logged-out-to-registration conversion. Lead localisation and ensure consistent global proposition while keeping local relevance.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define consumer positioning and storytelling across logged-out and discovery surfaces (homepage, landing pages, acquisition surfaces).
  • •Own the messaging hierarchy for send/receive/spend, including messaging that carries into onboarding in partnership with the Onboarding team.
  • •Translate customer perception signals (customer interviews and competitor positioning) into positioning frameworks that inform acquisition and onboarding narratives.
  • •Drive GTM launch execution and campaign work with marketing across main markets, including revisions to homepages and acquisition surfaces.
  • •Manage localisation processes by balancing regional insights with a consistent global proposition.

Pay and Benefits

Salary: GBP 110,000 - 150,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Strong product positioning experience building or refining product narratives that differentiate in competitive spaces.
  • •Use customer insight, research, and performance data to shape messaging and evaluate success, including metrics frameworks linking comms to adoption.
  • •Experience treating acquisition surfaces (websites and landing pages) as product surfaces, not just channels.
  • •Demonstrated global mindset across localisation and segmentation while balancing global consistency with local relevance.
  • •Collaborative leadership at Principal level to align product, engineering, marketing, and regional teams and drive decisions to conclusion.
Skills:Collaborative leadershipData-informed decision makingStrategic thinkingCustomer insightGlobal mindset
Languages:English (UK)

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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