Senior Field Marketing Manager

Cardata
Toronto
Workplace: HybridFull timeCAD 120,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Relationship-building","Project management","Organizational skills","Financial discipline"]

Own and evolve field marketing strategy across North America, including conferences, trade shows, hosted events, webinars, associations, and strategic partnerships. Build end-to-end event and webinar programs that generate and progress pipeline, in close partnership with Sales leadership. Strengthen visibility with industry associations and speaking opportunities, manage budgets and ROI, and create scalable processes for demand generation, lead capture, attribution, and reporting.

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FursaFursa
Cardata
Cardata
1 week ago

Senior Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own and evolve field marketing strategy across North America, including conferences, trade shows, hosted events, webinars, associations, and strategic partnerships. Build end-to-end event and webinar programs that generate and progress pipeline, in close partnership with Sales leadership. Strengthen visibility with industry associations and speaking opportunities, manage budgets and ROI, and create scalable processes for demand generation, lead capture, attribution, and reporting.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and own the field marketing plan across conferences, trade shows, hosted events, webinars, and association programs across North America.
  • •Own end-to-end event strategy and execution, including opportunity selection, sponsorships, logistics, booth experiences, speaking opportunities, demand generation, and follow-up.
  • •Partner with Sales leadership to identify priority markets, accounts, and audiences and translate them into targeted field programs.
  • •Establish pipeline targets and success criteria, and hold programs accountable to measurable outcomes such as meetings, sourced pipeline, influenced pipeline, and pipeline progression.
  • •Build and manage industry partnerships, speaking engagements, association opportunities, and webinar strategy; manage budgets, forecasts, vendor negotiations, and portfolio performance.
Travel: Medium travel

Pay and Benefits

Salary: CAD 120,000 - 140,000 annually
Perks:Remote WorkHealth InsuranceDentalPaid LeaveEapWellness Stipend

Key Requirements

  • •5–7 years of experience in field marketing or event marketing with ownership of field marketing strategy and execution.
  • •Proven experience building and executing B2B field marketing programs that contribute to pipeline and revenue goals.
  • •Strong commercial orientation connecting marketing investments to pipeline creation, progression, and business outcomes.
  • •Experience owning a meaningful marketing budget, forecasting spend, evaluating ROI, and recommending investment changes.
  • •Strong relationship-building and project management skills to manage multiple programs, deadlines, vendors, and stakeholders.
Experience:5-7 yearsB2BSaaS
Skills:Relationship-buildingProject managementOrganizational skillsFinancial discipline
Tech Stack:HubSpotSalesforceMarketing automationCRM

Company Brief

Cardata
Provides a fleet data and management platform offering vehicle telematics, reporting, and operational insights to help businesses optimize fleet performance, reduce costs, and improve maintenance and fuel management.
Industry: Supply Chain Technology
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