YouTube Channel Strategy Manager - The Orchard

Sony Music
London
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Communication","Relationship building","Problem solving","Organization","Multitasking"]

Manage a roster of priority YouTube channel partners as the main point of contact for artists and labels. Own post-launch YouTube strategy by running channel/video audits, executing marketing and growth initiatives, and providing hands-on support across optimization, reporting, troubleshooting, and CMS management. Track key performance metrics (e.g., CPM, viewership, audience demographics), partner with internal stakeholders on platform campaigns, and help communicate partner issues to ensure seamless account management.

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Sony Music
Sony Music
4 days ago

YouTube Channel Strategy Manager - The Orchard

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Manage a roster of priority YouTube channel partners as the main point of contact for artists and labels. Own post-launch YouTube strategy by running channel/video audits, executing marketing and growth initiatives, and providing hands-on support across optimization, reporting, troubleshooting, and CMS management. Track key performance metrics (e.g., CPM, viewership, audience demographics), partner with internal stakeholders on platform campaigns, and help communicate partner issues to ensure seamless account management.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority YouTube channels.
  • •Execute strategic post-launch initiatives across marketing, optimization, and growth to maximize reach, retention, revenue, and client satisfaction.
  • •Provide hands-on support for programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
  • •Conduct detailed channel and video audits, delivering actionable recommendations and implementation plans.
  • •Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.

Pay and Benefits

Perks:Health InsurancePensionLife AssuranceIncome ProtectionPaid Leave

Key Requirements

  • •Minimum 3 years of digital video experience, including at least 3 years managing, programming, and optimizing YouTube channels.
  • •Deep understanding of the digital ecosystem and ability to leverage user generated content and social media to achieve goals.
  • •Strong communication skills and relationship-building ability with stakeholders at all levels.
  • •Technically savvy and comfortable with data, including proficiency in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
  • •Familiarity with Photoshop, Final Cut Pro, Premiere, Illustrator, and After Effects.
Experience:3+ yearsDigital videoYouTubeMusic
Skills:CommunicationRelationship buildingProblem solvingOrganizationMultitasking
Tech Stack:YouTube CMSYouTube.comMicrosoft applicationsGoogle WorkspaceApple applicationsPhotoshopFinal Cut ProPremiereIllustratorAfter Effects

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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