Associate Manager, Consumer Retention Marketing

DoorDash US
New York
Workplace: OnsiteFull timeUSD 108,800 - 160,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Test-and-learn","Data-driven decision-making","Cross-functional collaboration","Ownership","Bias for action"]

Own the end-to-end consumer onboarding lifecycle for DoorDash’s New Verticals in the US, from sign-up through habituation. Drive high-investment, high-impact program strategy and execution using test-and-learn experimentation, personalization, and multi-surface channel sequencing (push, SMS, in-app, and more). Manage onboarding budgets, define KPIs and measurement frameworks, and partner with Product, Analytics, and Operations to improve conversion into long-term engaged customers.

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FursaFursa
DoorDash US
DoorDash US
2 months ago

Associate Manager, Consumer Retention Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the end-to-end consumer onboarding lifecycle for DoorDash’s New Verticals in the US, from sign-up through habituation. Drive high-investment, high-impact program strategy and execution using test-and-learn experimentation, personalization, and multi-surface channel sequencing (push, SMS, in-app, and more). Manage onboarding budgets, define KPIs and measurement frameworks, and partner with Product, Analytics, and Operations to improve conversion into long-term engaged customers.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the new consumer onboarding strategy, defining the lifecycle from sign-up through habituation (milestones, trigger logic, channel sequencing, and success metrics).
  • •Iterate aggressively on core onboarding programs using a structured test-and-learn approach to improve conversion rates.
  • •Expand channel and surface coverage by identifying gaps and introducing new touchpoints (push, SMS, in-app, and beyond).
  • •Introduce personalization using customer attributes, behavioral signals, and segment data to deliver relevant, timely experiences.
  • •Manage onboarding budgets and build a measurement framework by defining KPIs, reporting performance, and using insights to inform strategy.

Pay and Benefits

Salary: USD 108,800 - 160,000 annually
Equity and Bonus:Equity
Perks:401kPaid ParentalHealth InsuranceDentalVisionPaid LeaveDisability InsuranceLife InsuranceWellness StipendCommuter Benefits

Key Requirements

  • •4–6+ years of experience in lifecycle, CRM, or retention marketing with strong technical depth.
  • •Deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
  • •Experience executing across email, push, SMS, and in-app channels.
  • •Strong test-and-learn mindset: run structured experiments, interpret results, and prioritize next steps.
  • •Ability to use data to diagnose funnel issues and translate insights into concrete improvement plans.
Experience:4+ yearsLifecycle marketingCRMRetention marketing
Skills:Test-and-learnData-driven decision-makingCross-functional collaborationOwnershipBias for action
Languages:English
Tech Stack:BrazeIterableSalesforce Marketing CloudEmailPushSMSIn-app

Company Brief

DoorDash US
On-demand logistics platform connecting consumers with local restaurants, grocers, and retailers for food delivery, pickup, and convenience services. Operates a marketplace and last-mile delivery network while offering tools and analytics for merchants and couriers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn