Associate Manager, Consumer Lifecycle Marketing, New

Own the end-to-end consumer onboarding lifecycle for DoorDash’s New Verticals in the US, from sign-up through habituation. Drive high-investment, high-impact program strategy and execution using test-and-learn experimentation, personalization, and multi-surface channel sequencing (push, SMS, in-app, and more). Manage onboarding budgets, define KPIs and measurement frameworks, and partner with Product, Analytics, and Operations to improve conversion into long-term engaged customers.