Gomotive

1 day ago

Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Develop and execute high-impact regional field marketing programs for the Central Enterprise Sales team, building pipeline and accelerating opportunities through account-based campaigns and 1:1 experiences. Partner closely with sales leadership and GTM marketing teams to plan events, executive programs, and hospitality activations. Measure performance (registrations, influenced pipeline, ROI), provide insights in reviews, manage budgets and vendors, and continuously improve targeting and execution. Individual contributor based in Nashville.

Location: Nashville

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute tailored regional field marketing strategies aligned to GTM strategy and Central Enterprise priorities, including events, executive programs, conferences, and 1:1 experiences.
•Serve as the primary marketing point of contact for Central Enterprise Sales, collaborating with sales leadership, account executives, and SDRs to drive participation and alignment.
•Drive demand generation and account-based engagement through targeted campaigns and high-touch programs tied to active opportunities.
•Partner across marketing and GTM teams (Demand Generation, Product Marketing, Revenue Operations, Customer Marketing) to build cohesive initiatives and localize messaging.
•Measure and report program performance using metrics like registrations, attendance, pipeline influence, opportunity progression, and ROI; manage budgets, vendors, and execution details.

Travel: Medium travel

Key Requirements

•5+ years of field or regional marketing experience in B2B SaaS, enterprise software, or technology.
•Proven ability to design and execute demand generation campaigns and field programs that drive pipeline.
•Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
•Experience collaborating closely with sales teams and cross-functional marketing groups in a fast-paced environment.
•Proficiency with marketing tools including Salesforce, Marketo, Tableau, 6sense, and Asana, plus a Bachelor’s degree in Marketing or related field.

Experience:5+ yearsB2B SaaSEnterprise software

Education:Bachelor's in Marketing

Skills:CommunicationCollaborationOrganizationData analysisStrategic planning

Tech Stack:SalesforceMarketoTableau6senseAsana

Company Brief

Gomotive

Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.

Industry: Supply Chain Technology

Website

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Gomotive

1 day ago

Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Nashville

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute tailored regional field marketing strategies aligned to GTM strategy and Central Enterprise priorities, including events, executive programs, conferences, and 1:1 experiences.
•Serve as the primary marketing point of contact for Central Enterprise Sales, collaborating with sales leadership, account executives, and SDRs to drive participation and alignment.
•Drive demand generation and account-based engagement through targeted campaigns and high-touch programs tied to active opportunities.
•Partner across marketing and GTM teams (Demand Generation, Product Marketing, Revenue Operations, Customer Marketing) to build cohesive initiatives and localize messaging.
•Measure and report program performance using metrics like registrations, attendance, pipeline influence, opportunity progression, and ROI; manage budgets, vendors, and execution details.

Travel: Medium travel

Key Requirements

•5+ years of field or regional marketing experience in B2B SaaS, enterprise software, or technology.
•Proven ability to design and execute demand generation campaigns and field programs that drive pipeline.
•Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
•Experience collaborating closely with sales teams and cross-functional marketing groups in a fast-paced environment.
•Proficiency with marketing tools including Salesforce, Marketo, Tableau, 6sense, and Asana, plus a Bachelor’s degree in Marketing or related field.

Experience:5+ yearsB2B SaaSEnterprise software

Education:Bachelor's in Marketing

Skills:CommunicationCollaborationOrganizationData analysisStrategic planning

Tech Stack:SalesforceMarketoTableau6senseAsana

Company Brief

Gomotive

Industry: Supply Chain Technology

Website