Senior Brand Manager PHC RSA

Procter & Gamble
Johannesburg
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Communication","Problem-solving","Analytical","Presentation"]

Lead brand-building initiatives for key consumer healthcare brands in South Africa, overseeing strategy, product development, packaging, and integrated marketing to drive brand growth, equity, and in-store execution. Manage cross-functional teams, leverage consumer insights and data analytics to shape value propositions and pricing, and partner with retail channels to maximize profitability and market share.

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Procter & Gamble
Procter & Gamble
2 months ago

Senior Brand Manager PHC RSA

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead brand-building initiatives for key consumer healthcare brands in South Africa, overseeing strategy, product development, packaging, and integrated marketing to drive brand growth, equity, and in-store execution. Manage cross-functional teams, leverage consumer insights and data analytics to shape value propositions and pricing, and partner with retail channels to maximize profitability and market share.
Location: Johannesburg
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Brand Strategy: Develop and execute brand strategies that align with P&G's overall business objectives, ensuring brand growth, market share expansion, and increased consumer loyalty.
  • •Product Development: Oversee the end-to-end product development process, from ideation to launch, ensuring products meet consumer needs, quality standards, and market trends.
  • •Packaging and Design: Collaborate with cross-functional teams to create packaging and design concepts that communicate brand positioning and resonate with target consumers.
  • •Communication and Advertising: Develop and implement integrated marketing campaigns to build brand awareness, enhance brand equity, and drive consumer engagement across traditional and digital media.
  • •Value Proposition and Pricing: Define and optimize the brand's value proposition, pricing strategies, and promotional activities to maximize profitability and market competitiveness.

Key Requirements

  • •Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
Experience:Consumer packaged goodsPharmaceutical
Education:Bachelor's
Skills:LeadershipCommunicationProblem-solvingAnalyticalPresentation

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn