Marketing Automation Manager

Athene
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Problem-solving","Bias for action"]

Own Athene’s marketing automation strategy and ecosystem, driving implementation, governance, and optimization across Salesforce Marketing Cloud and Salesforce Data Cloud. Serve as a key business owner for Data Cloud, partnering with Marketing, Sales, IT, and Data on audience segmentation, identity resolution, activation, and ongoing improvements. Lead an automation team to build scalable, AI-enabled personalized customer journeys and improve performance through measurement, analytics, and experimentation in a regulated environment.

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Athene
Athene
3 days ago

Marketing Automation Manager

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Job Summary

Own Athene’s marketing automation strategy and ecosystem, driving implementation, governance, and optimization across Salesforce Marketing Cloud and Salesforce Data Cloud. Serve as a key business owner for Data Cloud, partnering with Marketing, Sales, IT, and Data on audience segmentation, identity resolution, activation, and ongoing improvements. Lead an automation team to build scalable, AI-enabled personalized customer journeys and improve performance through measurement, analytics, and experimentation in a regulated environment.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the implementation, governance, and optimization of marketing automation platforms, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), to enable personalized customer journeys.
  • •Own Salesforce Data Cloud as a key business owner, partnering on data architecture, identity resolution, audience segmentation, activation, governance, and platform improvement.
  • •Develop and optimize AI-enabled marketing programs using customer data, segmentation, content generation, testing, analytics, and automation to improve engagement and campaign performance.
  • •Lead and develop a marketing automation team using People-Centered Leadership practices, fostering inclusion, trust, experimentation, accountability, and a risk-aware culture.
  • •Establish measurement and continuous-improvement practices using campaign analytics, A/B testing, and AI-enabled insights while maintaining regulatory and data-governance standards.

Key Requirements

  • •3+ years of relevant experience in marketing/marketing automation/marketing operations or marketing technology, including 2+ years of leadership experience.
  • •Experience implementing and optimizing enterprise marketing platforms such as Salesforce Marketing Cloud and Salesforce Data Cloud (Data360).
  • •Knowledge of CRM integration, customer segmentation, personalization, and journey orchestration.
  • •Strong technical and analytical problem-solving skills across Salesforce CRM, customer data architecture, identity resolution, and campaign analytics/A-B testing.
  • •Ability to lead and develop others, influence cross-functional partners, and translate complex business needs into scalable solutions in a fast-moving environment.
Experience:3+ yearsFinancial servicesInsuranceRegulated environment
Education:Bachelor's in Marketing, Business, Information Systems, or a related field
Skills:LeadershipCross-functional collaborationAnalytical thinkingProblem-solvingBias for action
Certifications:Salesforce Marketing Cloud certificationSalesforce Data Cloud certification
Tech Stack:Salesforce Marketing CloudSalesforce Data Cloud (Data360)Salesforce CRMData360MarketoPardotHubSpotJourney BuilderAutomation StudioContact BuilderAMPscriptSSJSHTML/CSSSQLTableauPower BIA/B testingAI-enabled marketing technologies

Company Brief

Athene
Provides retirement services and retirement solutions including fixed and indexed annuities, reinsurance, and institutional products to help individuals and institutions manage retirement risks and savings.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Hamilton, Bermuda
Founded: 2009
WebsiteLinkedIn