Head of Acquisition Marketing (B2B)

Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Team leadership","Cross-functional collaboration","Communication","Strategic thinking"]

Lead Fresha’s global performance marketing acquisition strategy across B2B and B2C. Own and scale paid search and paid social (including Google/YouTube/Bing and Meta/TikTok/Snapchat/Pinterest), manage a growing in-house team, and optimize budgets for maximum ROI and lifetime value. Partner with Data, Design, Influencer Marketing, and Commercial teams to build dashboards and continuously improve CAC, LTV, and ROAS, presenting insights to senior stakeholders.

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Fresha
Fresha
2 days ago

Head of Acquisition Marketing (B2B)

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead Fresha’s global performance marketing acquisition strategy across B2B and B2C. Own and scale paid search and paid social (including Google/YouTube/Bing and Meta/TikTok/Snapchat/Pinterest), manage a growing in-house team, and optimize budgets for maximum ROI and lifetime value. Partner with Data, Design, Influencer Marketing, and Commercial teams to build dashboards and continuously improve CAC, LTV, and ROAS, presenting insights to senior stakeholders.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and scale Fresha’s global performance marketing strategy across paid search and paid social for B2B and B2C.
  • •Manage and develop an in-house team to deliver acquisition and ROI targets across regions and channels.
  • •Forecast and optimize budgets to achieve maximum efficiency and growth.
  • •Partner with Data and Analytics teams to build dashboards and optimize CAC, LTV, and ROAS.
  • •Collaborate with Design and Influencer Marketing teams on creative and campaigns, and present performance insights to senior stakeholders.

Key Requirements

  • •7–8 years’ experience in performance marketing with hands-on expertise in paid search and paid social.
  • •Proven success running large-scale, data-led B2B and/or B2C campaigns in fast-paced environments.
  • •Strong analytical and reporting skills, including experience with Google Analytics and Google Tag Manager.
  • •Demonstrated ability to lead teams and collaborate cross-functionally.
  • •Confident communicator able to present insights to senior stakeholders.
Skills:Analytical thinkingTeam leadershipCross-functional collaborationCommunicationStrategic thinking
Tech Stack:Google AnalyticsGoogle Tag ManagerGoogleYouTubeBingMetaTikTokSnapchatPinterestInstagramFacebook

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn