Event Marketing Specialist, Tradeshows & Conferences

PAR Technology
Texas, Colorado, Georgia, North Carolina, Minnesota, Pennsylvania, New York, Illinois, Florida
Workplace: RemoteFull timeUSD 75,000 - 85,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Organization","Attention to detail","Proactive mindset","Problem-solving","Relationship building"]

Own PAR’s event marketing strategy and execution across 50+ tradeshows, conferences, and sponsorships each year. Build the annual events calendar, evaluate and negotiate sponsorship opportunities, and ensure deliverables and budgets are managed. Partner with Sales, Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media to drive integrated campaigns, capture leads, and report measurable engagement, pipeline, and brand impact.

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PAR Technology
PAR Technology
2 days ago

Event Marketing Specialist, Tradeshows & Conferences

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own PAR’s event marketing strategy and execution across 50+ tradeshows, conferences, and sponsorships each year. Build the annual events calendar, evaluate and negotiate sponsorship opportunities, and ensure deliverables and budgets are managed. Partner with Sales, Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media to drive integrated campaigns, capture leads, and report measurable engagement, pipeline, and brand impact.
Location: Texas, Colorado, Georgia, North Carolina, Minnesota, Pennsylvania, New York, Illinois, Florida
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and manage the annual tradeshow and sponsorship calendar to maximize business value.
  • •Evaluate sponsorship opportunities, negotiate packages, and complete sponsorship deliverables beyond booth space.
  • •Lead end-to-end execution of 50+ events annually, partnering to deliver high-impact experiences.
  • •Partner with Sales to maximize event ROI via attendee engagement, meeting planning, staffing, and post-event follow-up.
  • •Support integrated campaigns before, during, and after each event; ensure lead capture, routing, and performance reporting.
Travel: Medium travel

Pay and Benefits

Salary: USD 75,000 - 85,000 annually

Key Requirements

  • •3-5 years planning and executing tradeshows, conferences, sponsorships, or field marketing from strategy through execution.
  • •Proven success in event management and marketing, preferably in B2B technology or SaaS.
  • •Strong project management skills to handle multiple priorities across a high-volume event portfolio.
  • •Exceptional communication and relationship-building with executives, sales leaders, vendors, and cross-functional partners.
  • •Experience managing event logistics, sponsorship deliverables, and budgets.
Experience:3-5 yearsB2B technologySaaSField marketingEvent marketingTradeshows
Skills:OrganizationAttention to detailProactive mindsetProblem-solvingRelationship building
Tech Stack:SwoogoMonday.comMicrosoft 365SalesforceCRMLead capture platformsAI tools

Company Brief

PAR Technology
Provides unified software, hardware and services for restaurant and retail operations, including POS, digital ordering, loyalty, back-office, payments and hardware solutions for chains and independent operators worldwide.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Hartford, United States
Founded: 1968
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn