Head of Marketing, Southeast Asia

Stripe
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Cross-functional leadership","Collaboration","Program management","Analytical thinking","Communication"]

Own end-to-end marketing strategy for Southeast Asia, driving pipeline creation, brand awareness, and revenue contribution across key SEA markets. Lead full-funnel initiatives in partnership with Sales, SDRs, Solutions Architects, Partnerships, and Comms, including ABM, executive roundtables, industry forums, conferences, and field events. Localize messaging and value propositions around Stripe’s payments, financial infrastructure, APIs, and ecosystem partnerships while tracking performance and surfacing market intelligence to inform GTM and product positioning.

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Stripe
Stripe
1 month ago

Head of Marketing, Southeast Asia

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Job Summary

Own end-to-end marketing strategy for Southeast Asia, driving pipeline creation, brand awareness, and revenue contribution across key SEA markets. Lead full-funnel initiatives in partnership with Sales, SDRs, Solutions Architects, Partnerships, and Comms, including ABM, executive roundtables, industry forums, conferences, and field events. Localize messaging and value propositions around Stripe’s payments, financial infrastructure, APIs, and ecosystem partnerships while tracking performance and surfacing market intelligence to inform GTM and product positioning.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and own Stripe’s Southeast Asia marketing strategy aligned to regional GTM priorities across key SEA markets.
  • •Drive measurable full-funnel impact across the customer lifecycle, including pipeline creation, deal acceleration, acquisition, expansion, and engagement.
  • •Build trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams to co-develop market-specific GTM plans and ensure pipeline follow-through.
  • •Partner with APAC Demand Generation, Product Marketing, and Comms to create locally relevant messaging, content, and campaigns for executive and technical decision-makers.
  • •Design and execute field marketing programs (including ABM, executive roundtables, industry forums, conferences, and field events) and translate Stripe platform capabilities into SEA-specific value propositions.
Travel: Medium travel

Key Requirements

  • •8+ years of B2B marketing experience with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on Southeast Asia markets.
  • •Design and execute regional marketing strategies delivering full-funnel metrics such as pipeline creation, acceleration, and expansion.
  • •Experience marketing to enterprise, mid-market, or high-growth startups across diverse SEA geographies with understanding of regional economic, cultural, and regulatory environments.
  • •Hands-on execution of content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns.
  • •Strong cross-functional leadership collaborating with Sales, SDRs, Solutions Architecture, and regional stakeholders; strong English communication and willingness to travel across SEA as needed.
Experience:8+ yearsB2B marketingField marketingDemand generationABMSaaSFintech
Skills:Cross-functional leadershipCollaborationProgram managementAnalytical thinkingCommunication
Languages:EnglishBahasa IndonesiaMalayThaiFilipinoVietnamese
Tech Stack:APIsCRM systemsAI tools

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
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