2 days ago

Brand Manager (Integrated Marketing)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead integrated brand campaigns and tentpole moments that connect creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels into one cohesive story. Serve as the hub for internal and agency teams, ensuring messaging, timing, and execution align with brand strategy, consumer insights, KPIs, and measurable business objectives. Analyze performance signals to find opportunities and optimize future plans while managing budgets and cross-functional workstreams.

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead development and orchestration of integrated brand campaigns and tentpole moments grounded in objectives, consumer insights, cultural relevance, and KPIs.
•Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
•Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure connected, mutually reinforcing execution.
•Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations.
•Lead cross-functional workstreams for launches, partnerships, flavor moments, and brand-building campaigns; analyze performance and optimize future plans.

Pay and Benefits

Salary: USD 115,000 - 135,000 annually

Perks:Remote Work

Key Requirements

•8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles (ideally in high-growth CPG or culturally relevant consumer brands).
•Led integrated 360 campaigns across multiple channels including creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
•Strong brand management fundamentals across brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
•Ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
•Integrated campaign thinker who understands how the full 360 plan comes together across partners and consumer touchpoints.

Experience:8+ yearsCPGConsumer brandsHigh-growthLifestyle brands

Skills:Cross-functional leadershipCommunicationStakeholder alignmentAnalytical rigorCreative judgment

Languages:En

Tech Stack:SlackPOSPanel dataCRMAnalytics platformsNielsenIRICircanaNumerator

Company Brief

Olipop

Olipop produces prebiotic, low-sugar sparkling tonics formulated to support digestive health. The company offers a range of nostalgic soda flavors made with plant fiber, botanicals, and natural sweeteners as a healthier alternative to traditional sodas.

Industry: Food & Beverage

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Los Angeles, United States

Founded: 2018

Website LinkedIn

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Olipop

2 days ago

Brand Manager (Integrated Marketing)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead development and orchestration of integrated brand campaigns and tentpole moments grounded in objectives, consumer insights, cultural relevance, and KPIs.
•Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
•Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure connected, mutually reinforcing execution.
•Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations.
•Lead cross-functional workstreams for launches, partnerships, flavor moments, and brand-building campaigns; analyze performance and optimize future plans.

Pay and Benefits

Salary: USD 115,000 - 135,000 annually

Perks:Remote Work

Key Requirements

•8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles (ideally in high-growth CPG or culturally relevant consumer brands).
•Led integrated 360 campaigns across multiple channels including creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
•Strong brand management fundamentals across brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
•Ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
•Integrated campaign thinker who understands how the full 360 plan comes together across partners and consumer touchpoints.

Experience:8+ yearsCPGConsumer brandsHigh-growthLifestyle brands

Skills:Cross-functional leadershipCommunicationStakeholder alignmentAnalytical rigorCreative judgment

Languages:En

Tech Stack:SlackPOSPanel dataCRMAnalytics platformsNielsenIRICircanaNumerator

Company Brief

Olipop

Industry: Food & Beverage

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Los Angeles, United States

Founded: 2018

Website LinkedIn