2 days ago

Product Marketing Education Manager, NA GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own TikTok’s NA Industry Education strategy to drive product growth and adoption through targeted education roadmaps, learning content, and lead nurturing via TikTok Academy. Partner with Product and Product Marcomms teams to develop industry education briefs, reporting, and learner experiences. Lead key regional initiatives including the Quarterly Launch Window and US case study programs, while aligning NA needs to the global TikTok Academy roadmap.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive product growth and adoption by developing strategic education roadmaps and educational content across product levers.
•Plan and leverage NA needs based on the global TikTok Academy program roadmap.
•Partner cross-functionally with Product and Product Marcomms teams to create industry education briefs for new acquisition and existing adoption.
•Own measurement and reporting for NA Industry Education using global reporting dashboards, and manage end-to-end lead nurturing through TikTok Academy.
•Lead TikTok Academy learning experience design and NA GTM initiatives including the Quarterly Launch Window and the US case study program.

Key Requirements

•5+ years’ experience in product education strategy, content development, product marketing, or client education roles.
•Proven experience building and executing educational roadmaps or learning programs that deliver measurable business outcomes.
•Ability to develop lead nurturing models or customer engagement campaigns.
•Strong analytical skills to measure program impact and iterate based on performance data.
•Excellent written and verbal communication skills to translate complex product concepts into clear educational content.

Experience:5+ years

Skills:Cross-functional partnershipAnalytical skillsWritten communicationVerbal communicationCustomer-centric thinking

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Education Manager, NA GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive product growth and adoption by developing strategic education roadmaps and educational content across product levers.
•Plan and leverage NA needs based on the global TikTok Academy program roadmap.
•Partner cross-functionally with Product and Product Marcomms teams to create industry education briefs for new acquisition and existing adoption.
•Own measurement and reporting for NA Industry Education using global reporting dashboards, and manage end-to-end lead nurturing through TikTok Academy.
•Lead TikTok Academy learning experience design and NA GTM initiatives including the Quarterly Launch Window and the US case study program.

Key Requirements

•5+ years’ experience in product education strategy, content development, product marketing, or client education roles.
•Proven experience building and executing educational roadmaps or learning programs that deliver measurable business outcomes.
•Ability to develop lead nurturing models or customer engagement campaigns.
•Strong analytical skills to measure program impact and iterate based on performance data.
•Excellent written and verbal communication skills to translate complex product concepts into clear educational content.

Experience:5+ years

Skills:Cross-functional partnershipAnalytical skillsWritten communicationVerbal communicationCustomer-centric thinking

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn