Principal Product Marketing Manager, Developer Platform & GTM

Atlassian
San Francisco
Workplace: HybridFull timeUSD 148,653 - 233,825 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Positioning","Storytelling","Cross-functional leadership","Strategic execution","Operating in ambiguity"]

Own positioning, messaging, segmentation, and developer-facing narratives for Forge and Atlassian’s developer platform, translating technical capabilities into clear value. Lead developer GTM strategy for Atlassian’s Tier 1 builder event (TEAM for Builders) and build cohesive journeys that connect launches, advocacy, community, content, and growth. Drive go-to-market and adoption for major platform releases, partnering across Product, Engineering, Developer Advocacy, Events, Brand, Community, Growth, and Marketplace.

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FursaFursa
Atlassian
Atlassian
2 days ago

Principal Product Marketing Manager, Developer Platform & GTM

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Last checked: 2 minutes agoStatus: Live

Job Summary

Own positioning, messaging, segmentation, and developer-facing narratives for Forge and Atlassian’s developer platform, translating technical capabilities into clear value. Lead developer GTM strategy for Atlassian’s Tier 1 builder event (TEAM for Builders) and build cohesive journeys that connect launches, advocacy, community, content, and growth. Drive go-to-market and adoption for major platform releases, partnering across Product, Engineering, Developer Advocacy, Events, Brand, Community, Growth, and Marketplace.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s developer platform, including POVs on AI-enabled development, extensibility, APIs, MCP, agents, and evolving workflows.
  • •Lead developer marketing strategy and GTM for TEAM for Builders, defining audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation.
  • •Own the strategy to reach, activate, and grow Atlassian developers by connecting launches, events, advocacy, community, content, and growth into a cohesive developer journey.
  • •Lead GTM for major developer and platform launches, building repeatable launch and adoption motions that turn technical capabilities into clear stories, demos, enablement, and campaigns.
  • •Own marketing across awareness to marketplace outcomes, partnering on programs and experiments to improve developer activation and Forge adoption.

Pay and Benefits

Salary: USD 148,653 - 233,825 annually
Equity and Bonus:Equity
Perks:Paid VolunteerWellness Stipend

Key Requirements

  • •7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination.
  • •Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
  • •Enough technical fluency to work credibly with Product and Engineering (no production code required, but comfortable with technical concepts).
  • •Strong positioning and storytelling skills to simplify complex technical concepts into differentiated narratives.
  • •Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
Experience:7+ yearsDeveloper marketingProduct marketingDeveloper GTMPlatform marketingIntegrated marketing
Skills:PositioningStorytellingCross-functional leadershipStrategic executionOperating in ambiguity
Tech Stack:ForgeAtlassian developer platformAWSAPIsMCPAgentsDeveloper workflowsMarketplaceStudio App BuilderTeamwork Graph APIForge App MCPForge Remote AgentsConnectForge Container ServicesCodegeistAtlas Camp

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
Glassdoor
Glassdoor: 3.1
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