Lifecycle Marketing Lead - Growth

Whoop
Boston
Workplace: OnsiteFull timeUSD 100,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical thinking","Member-centric mindset","Experimentation","Cross-functional collaboration","Project management"]

Own lifecycle marketing strategy and performance across Apparel & Accessories and the Refer a Friend program, plus the promotional calendar. Use member behavior and performance data to form hypotheses, run experimentation-first tests, and translate learnings into scalable initiatives. Drive coordinated experiences across email, SMS, in-app, and other owned channels, partnering with Growth, Marketing, Creative, Analytics, and Commercial teams to improve engagement and incremental bookings.

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FursaFursa
Whoop
Whoop
1 day ago

Lifecycle Marketing Lead - Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own lifecycle marketing strategy and performance across Apparel & Accessories and the Refer a Friend program, plus the promotional calendar. Use member behavior and performance data to form hypotheses, run experimentation-first tests, and translate learnings into scalable initiatives. Drive coordinated experiences across email, SMS, in-app, and other owned channels, partnering with Growth, Marketing, Creative, Analytics, and Commercial teams to improve engagement and incremental bookings.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings.
  • •Own the Refer a Friend lifecycle strategy by identifying and testing opportunities to increase awareness, participation, and referral activity.
  • •Lead the lifecycle promotional calendar, defining how promotional moments launch across owned channels while balancing growth goals with the member experience.
  • •Translate member behavior and business insights into strategies, experiments, and growth opportunities.
  • •Own the test-and-learn cycle from hypothesis through measurement and scale, iterate, or stop based on results.

Pay and Benefits

Salary: USD 100,000 - 150,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4+ years of experience in lifecycle, CRM, retention, or growth marketing with a track record of measurable business impact.
  • •Experience building multi-channel lifecycle strategies across email, SMS, and in-app.
  • •Strong analytical skills to turn member and performance data into strategies, experiments, and decisions.
  • •Experience with segmentation, personalization, experimentation, and CRM program development.
  • •Technical fluency with CRM and marketing technology; experience with Iterable, Amplitude, or Hightouch is a plus.
Experience:4+ years
Skills:Analytical thinkingMember-centric mindsetExperimentationCross-functional collaborationProject management
Tech Stack:IterableAmplitudeHightouch

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn