Staff Lifecycle Marketing Manager at GitLab (Anywhere)

GitLab

4 weeks ago

Staff Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Senior IC role owning lifecycle communications for GitLab prospects, driving segmentation, execution, and optimization of automated nurture programs across the buyer journey. Collaborates with Marketing Ops, Data Analytics, Product Marketing, Campaigns, Content, and regional teams to deliver personalized, high-impact email programs, analyze performance, and set best practices for email as a core channel.

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to educate and motivate prospective customers across their buyer journey.
•Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization.
•Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
•Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels.
•Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights.

Pay and Benefits

Salary: USD 139,200 - 235,200 annually

Equity and Bonus:Equity

Key Requirements

•7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company
•Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns
•Expertise in Marketo for marketing automation, segmentation, and dynamic content
•Experience using campaign and funnel performance data to identify opportunities and improve results
•Strong internal communication and cross-functional coordination skills

Experience:7+ yearsSaaSEnterprise ITB2B

Skills:CommunicationCross-functional collaborationAttention to detailCopywritingSegmentation

Languages:English

Tech Stack:MarketoHTMLCSSEmail design

Company Brief

GitLab

Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Revenue: USD 250M to 500M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn

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GitLab

4 weeks ago

Staff Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to educate and motivate prospective customers across their buyer journey.
•Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization.
•Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
•Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels.
•Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights.

Pay and Benefits

Salary: USD 139,200 - 235,200 annually

Equity and Bonus:Equity

Key Requirements

•7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company
•Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns
•Expertise in Marketo for marketing automation, segmentation, and dynamic content
•Experience using campaign and funnel performance data to identify opportunities and improve results
•Strong internal communication and cross-functional coordination skills

Experience:7+ yearsSaaSEnterprise ITB2B

Skills:CommunicationCross-functional collaborationAttention to detailCopywritingSegmentation

Languages:English

Tech Stack:MarketoHTMLCSSEmail design

Company Brief

GitLab

Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Revenue: USD 250M to 500M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn