Staff Lifecycle Marketing Manager

GitLab
United States
Workplace: RemoteFull timeUSD 139,200 - 235,200 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Internal communication","Cross-functional coordination","Attention to detail","Data analysis"]

Own lifecycle communications strategy for GitLab prospects, from segmentation through execution and optimization. Drive personalized, data-driven email and nurture programs that educate prospects, improve funnel progression, and support revenue growth. Collaborate cross-functionally across Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to deliver cohesive messaging. Serve as an email marketing SME, leveraging Marketo and testing to standardize best practices across planning, segmentation, deliverability, and reporting.

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FursaFursa
GitLab
GitLab
2 months ago

Staff Lifecycle Marketing Manager

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own lifecycle communications strategy for GitLab prospects, from segmentation through execution and optimization. Drive personalized, data-driven email and nurture programs that educate prospects, improve funnel progression, and support revenue growth. Collaborate cross-functionally across Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to deliver cohesive messaging. Serve as an email marketing SME, leveraging Marketo and testing to standardize best practices across planning, segmentation, deliverability, and reporting.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create, monitor, and continuously improve automated campaign journeys and triggers using static and dynamic content.
  • •Lead lifecycle marketing campaigns end-to-end, including planning, copywriting, segmentation, testing, QA, and launch with personalization and performance optimization.
  • •Develop communication plans for key opportunities to engage prospects via live events, webcasts, workshops, and priority campaigns.
  • •Collaborate with Marketing Ops, Data Analytics, Product Marketing, Campaigns, Content Marketing, and regional teams to deliver cohesive messaging across channels.
  • •Act as an email marketing SME, using data-driven insights and testing to refine campaigns and improve prospect engagement, funnel progression, and revenue growth.

Pay and Benefits

Salary: USD 139,200 - 235,200 annually
Equity and Bonus:Equity
Perks:Paid LeaveEquityLearning BudgetParental Leave

Key Requirements

  • •7+ years of experience in lifecycle, email, CRM, or growth marketing in a B2B SaaS technology environment, preferably targeting enterprise IT and software developer personas.
  • •Proven ability to build and optimize nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression.
  • •Expertise using Marketo for marketing automation, including audience segmentation (smartlists) and email templates, modules, and dynamic content.
  • •Experience analyzing campaign and funnel performance data to identify opportunities and improve results.
  • •Working knowledge of HTML and CSS for email design and troubleshooting, with strong internal communication and cross-functional coordination skills.
Experience:7+ yearsB2B SaaSLifecycle marketingEmail marketingCRMGrowth marketing
Skills:Internal communicationCross-functional coordinationAttention to detailData analysis
Languages:English
Tech Stack:MarketoHTMLCSS

Company Brief

GitLab
Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn