Senior Growth Marketing Manager, SME

Payoneer
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving","Cross-functional collaboration"]

Seasoned growth marketing leader focused on cross-border SME clients, responsible for data-driven growth strategies, upsell/cross-sell, and close collaboration with Customer Success, Product, and RevOps to optimize campaigns and ROI. Lead multi-channel initiatives (email, events, webinars, WeCom) to boost seller engagement, product adoption, referrals, and Payoneer brand in the seller ecosystem from Shanghai.

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FursaFursa
Payoneer
Payoneer
7 months ago

Senior Growth Marketing Manager, SME

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Seasoned growth marketing leader focused on cross-border SME clients, responsible for data-driven growth strategies, upsell/cross-sell, and close collaboration with Customer Success, Product, and RevOps to optimize campaigns and ROI. Lead multi-channel initiatives (email, events, webinars, WeCom) to boost seller engagement, product adoption, referrals, and Payoneer brand in the seller ecosystem from Shanghai.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and implement a comprehensive growth marketing strategy focused on upsell and cross-sell within the existing seller base, aligned with Payoneer’s objectives and True ICP segments.
  • •Execute and optimize multi-channel growth campaigns (email, WeCom, offline events, webinars) to drive seller engagement, product adoption, and conversion.
  • •Fuel sales pipeline by generating and nurturing high-quality demand through targeted marketing automation and lifecycle management.
  • •Maintain an integrated marketing calendar, ensuring timely execution and strategic alignment across online and offline marketing initiatives.
  • •Collaborate with Customer Success, Product and Vertical BUs, and RevOps to align campaign goals, messaging, timelines, and resource coordination.

Key Requirements

  • •Bachelor’s or Master’s degree in Business, Marketing, or a related field.
  • •10+ years of professional experience, with at least 6 years specifically in B2B marketing, preferably within cross-border e‑commerce, FinTech, or global payments.
Experience:10+ yearsB2B marketingCross-border e‑commerceFinTechGlobal payments
Education:Bachelor's
Skills:CommunicationLeadershipProblem-solvingCross-functional collaboration
Languages:EnglishChinese
Tech Stack:SalesforceMarketoBrazeEmail marketingMarketing automationWeCom

Company Brief

Payoneer
Provides cross-border payments and financial services platform enabling businesses and professionals to send, receive, and manage international payments, multi-currency accounts, and working capital solutions to support global commerce.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2005
WebsiteLinkedIn