Sony Global

1 month ago

Product Marketing Executive (Game)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead product and commercial planning for Game/Mobile initiatives in Vietnam, driving launches, product positioning, and distribution while building demand through strategic activities. Own relationships with gaming communities and Sony Fan groups, expand channels, and collaborate with other Sony categories to grow both hardware and software offerings. Manage P&L and KPIs to meet monthly, quarterly, and yearly targets in a fast-paced, cross-functional environment.

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversee product and commercial planning for new game launches following regional guidelines, including milestones, positioning, distribution, and communications across ATL/BTL channels.
•Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full-year business targets.
•Understand target customer segments for Game/Mobile to tailor approaches and win them; build relationships with Sony Fan Communities and gaming enthusiasts.
•Strengthen and expand current channels; explore opportunities to add new channels (IT channels, AV, online) and collaborate with other Sony categories to broaden customer reach.
•PSI management; manage P&L, CI, and A&P forecast accuracy; perform other operational tasks as required by the line manager.

Key Requirements

•Bachelor's degree in marketing, business, or a related field; minimum 3 years of product/marketing experience in games or mobile
•Strong project management and cross-functional collaboration skills to lead launches and commercial activities
•Experience developing product positioning, launch plans, and channel strategies for gaming or consumer electronics
•Proven ability to build relationships with game communities and key influencer groups to drive awareness and demand
•Analytical mindset with ability to manage P&L, CI and forecast accuracy

Experience:3+ yearsGamingConsumer electronics

Skills:CommunicationCollaborationMarketing planningProduct marketingStrategic thinking

Company Brief

Sony Global

Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn

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Sony Global

1 month ago

Product Marketing Executive (Game)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversee product and commercial planning for new game launches following regional guidelines, including milestones, positioning, distribution, and communications across ATL/BTL channels.
•Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full-year business targets.
•Understand target customer segments for Game/Mobile to tailor approaches and win them; build relationships with Sony Fan Communities and gaming enthusiasts.
•Strengthen and expand current channels; explore opportunities to add new channels (IT channels, AV, online) and collaborate with other Sony categories to broaden customer reach.
•PSI management; manage P&L, CI, and A&P forecast accuracy; perform other operational tasks as required by the line manager.

Key Requirements

•Bachelor's degree in marketing, business, or a related field; minimum 3 years of product/marketing experience in games or mobile
•Strong project management and cross-functional collaboration skills to lead launches and commercial activities
•Experience developing product positioning, launch plans, and channel strategies for gaming or consumer electronics
•Proven ability to build relationships with game communities and key influencer groups to drive awareness and demand
•Analytical mindset with ability to manage P&L, CI and forecast accuracy

Experience:3+ yearsGamingConsumer electronics

Skills:CommunicationCollaborationMarketing planningProduct marketingStrategic thinking

Company Brief

Sony Global

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn