Senior Product Marketing Manager, Orchestration

Braze
San Francisco, New York
Workplace: HybridFull timeUSD 109,000 - 163,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Problem-solving","Strategic thinking","Communication","Collaboration"]

Own go-to-market strategy and positioning for Braze’s orchestration products. You’ll develop differentiated messaging and campaigns by researching buyer personas, markets, and customer needs, and translate complex AI concepts (like agentic AI and journey orchestration) into clear stories. Partner with BrazeAI and PMM teams on orchestration-specific AI messaging, lead product launches and releases, create sales-ready collateral, and drive adoption through programs and enablement.

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FursaFursa
Braze
Braze
1 month ago

Senior Product Marketing Manager, Orchestration

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Last checked: 2 hours agoStatus: Live

Job Summary

Own go-to-market strategy and positioning for Braze’s orchestration products. You’ll develop differentiated messaging and campaigns by researching buyer personas, markets, and customer needs, and translate complex AI concepts (like agentic AI and journey orchestration) into clear stories. Partner with BrazeAI and PMM teams on orchestration-specific AI messaging, lead product launches and releases, create sales-ready collateral, and drive adoption through programs and enablement.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop understanding of core buyer personas and end users to guide positioning and messaging.
  • •Conduct market, competitive, and customer research to identify opportunity areas and inform growth and retention strategies.
  • •Create clear, differentiated positioning based on customer use cases and platform capabilities.
  • •Partner with BrazeAI and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and tied to customer outcomes.
  • •Lead product launches and drive adoption through programs, collateral, demos, thought leadership, and enablement training.

Pay and Benefits

Salary: USD 109,000 - 163,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveLearning BudgetHealth InsuranceDentalVisionLife InsuranceDisability InsuranceRetirement

Key Requirements

  • •6+ years of product or solutions marketing experience, preferably in high-growth B2B SaaS companies.
  • •Experience building comprehensive go-to-market plans and driving product launches to market success.
  • •Strong technical literacy in AI and marketing automation, with the ability to explain agentic AI and journey orchestration to technical and non-technical audiences.
  • •Excellent written and verbal communication skills to craft and present marketing content and collateral.
  • •Ability to work across multiple projects, make critical decisions, and drive results using metrics.
Experience:6+ yearsB2B SaaSHigh-growthAIMarketing automation
Skills:StorytellingProblem-solvingStrategic thinkingCommunicationCollaboration
Tech Stack:AIMarketing automationAgentic AIJourney orchestrationAI-assisted marketing platformsBrazeAI

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn