Informa

1 day ago

Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Reposted: first listed 1 week ago

Job Summary

Own year-round, insight-based B2B consumer marketing campaigns that drive leads, event attendees, and revenue growth for Omdia. Plan and execute integrated demand generation using content, paid media, email, social, and digital partnerships. Lead free and paid event campaign delivery, manage budget and localization on Omdia’s website, and analyze KPIs to optimize spend and ROI while coordinating with sales, events, product, and research teams.

Location: Georgetown

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Develop and execute year-round marketing campaigns aligned to business and market-segment goals.
•Plan, ideate, and manage integrated demand generation campaigns across web, digital advertising, paid media/partnerships, email, and social media.
•Own the development and delivery of free and paid event campaigns.
•Create content to support insight-based campaigns (e-books, webinars, blogs) and drive lead generation through Omdia’s website, including localized copy, CTAs, and customer journeys.
•Analyze campaign results and KPIs to test, optimize, and report trends, and manage marketing budgets for assigned segments.

Pay and Benefits

Perks:Private MedicalPaid LeaveEquity

Key Requirements

•Bachelor’s degree in marketing or related field, or relevant experience.
•Experience building and managing progressively complex B2B campaigns and digital content/insights campaigns independently.
•Hands-on understanding of marketing operations, planning, and execution using marketing automation technology (preferably Eloqua).
•Experience working with CMS platforms, including training and optimization (coding not required).
•Thorough understanding of digital and content marketing (PPC, SEM, SEO, online advertising) and delivering insight-based campaigns with multiple touchpoints and events.

Education:Bachelor's in marketing

Skills:Self-motivatedPresentation skillsProblem-solvingAbility to manage multiple deadlinesRelationship building

Languages:English

Tech Stack:EloquaCMSPPCSEMSEOEmailSocial media

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn

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Informa

1 day ago

Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Reposted: first listed 1 week ago

Job Summary

Location: Georgetown

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Develop and execute year-round marketing campaigns aligned to business and market-segment goals.
•Plan, ideate, and manage integrated demand generation campaigns across web, digital advertising, paid media/partnerships, email, and social media.
•Own the development and delivery of free and paid event campaigns.
•Create content to support insight-based campaigns (e-books, webinars, blogs) and drive lead generation through Omdia’s website, including localized copy, CTAs, and customer journeys.
•Analyze campaign results and KPIs to test, optimize, and report trends, and manage marketing budgets for assigned segments.

Pay and Benefits

Perks:Private MedicalPaid LeaveEquity

Key Requirements

•Bachelor’s degree in marketing or related field, or relevant experience.
•Experience building and managing progressively complex B2B campaigns and digital content/insights campaigns independently.
•Hands-on understanding of marketing operations, planning, and execution using marketing automation technology (preferably Eloqua).
•Experience working with CMS platforms, including training and optimization (coding not required).
•Thorough understanding of digital and content marketing (PPC, SEM, SEO, online advertising) and delivering insight-based campaigns with multiple touchpoints and events.

Education:Bachelor's in marketing

Skills:Self-motivatedPresentation skillsProblem-solvingAbility to manage multiple deadlinesRelationship building

Languages:English

Tech Stack:EloquaCMSPPCSEMSEOEmailSocial media

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn