Marketing Manager – CRM

Yum! Brands
Thailand
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: mastersSkills: ["Communication","Interpersonal skills","Stakeholder management","Growth mindset","Multitasking","Management skills"]

Lead KFC Thailand’s CRM strategy and loyalty ecosystem to accelerate same-store sales growth, boost customer retention, and maximize Customer Lifetime Value. Own end-to-end execution for loyalty and CRM initiatives, including stage-gate planning, forecasting, research, and performance reporting. Drive data-driven marketing and personalization across nationwide and owned channels using analytics and CRM platforms. Influence franchise partners and coordinate cross-functional teams to support digital transformation and loyalty campaigns.

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Yum! Brands
Yum! Brands
1 month ago

Marketing Manager – CRM

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Job Summary

Lead KFC Thailand’s CRM strategy and loyalty ecosystem to accelerate same-store sales growth, boost customer retention, and maximize Customer Lifetime Value. Own end-to-end execution for loyalty and CRM initiatives, including stage-gate planning, forecasting, research, and performance reporting. Drive data-driven marketing and personalization across nationwide and owned channels using analytics and CRM platforms. Influence franchise partners and coordinate cross-functional teams to support digital transformation and loyalty campaigns.
Location: Thailand
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the CRM strategy, long-term vision, and end-to-end execution for KFC Thailand’s Loyalty program to accelerate same-store sales growth, retention, and Customer Lifetime Value.
  • •Design and implement tailored lifecycle campaigns to optimize customer acquisition, retention, and win-back strategies.
  • •Oversee end-to-end project timelines and stage-gate management for CRM and loyalty initiatives, including forecasting and pre/post-campaign research.
  • •Execute campaign roll-outs, develop communication plans, and deliver performance analysis and sales reporting for local leadership and global/regional teams.
  • •Use advanced CRM platforms and data analytics to drive campaign performance across nationwide (NW) and owned channels, including customer segmentation for targeted interventions.

Key Requirements

  • •Minimum master’s degree in marketing, Business Administration, Data Analytics, or another highly quantitative field.
  • •5+ years of proven success in CRM, Loyalty Management, or Digital E-commerce within Retail, FMCG, or hyper-growth digital environments.
  • •Proven track record building marketing plans for delivery businesses, e-commerce platforms, or new digital initiatives that scale transactions and revenue.
  • •Strong experience leveraging data analytics and business intelligence tools to build CRM models and support channel growth strategies.
  • •Fluent, highly effective written and spoken English and Thai, with technical proficiency in Microsoft Office, Power BI, and Braze.
Experience:CRMLoyalty ManagementDigital E-commerceRetailFMCGHyper-growth digitalE-commerce platformsQSRFood retailDelivery businesses
Education:Master's
Skills:CommunicationInterpersonal skillsStakeholder managementGrowth mindsetMultitaskingManagement skills
Languages:EnglishThai
Tech Stack:CRMCustomer lifetime valueOmni-channelE-commerce platformsMobile appWebsiteMicrosoft OfficeWordExcelPowerPointOutlookPower BIBraze

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
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