Yum! Brands

1 week ago

Marketing Manager – CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead KFC Thailand’s CRM strategy and loyalty ecosystem to accelerate same-store sales growth, boost customer retention, and maximize Customer Lifetime Value. Own end-to-end execution for loyalty and CRM initiatives, including stage-gate planning, forecasting, research, and performance reporting. Drive data-driven marketing and personalization across nationwide and owned channels using analytics and CRM platforms. Influence franchise partners and coordinate cross-functional teams to support digital transformation and loyalty campaigns.

Location: Thailand

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the CRM strategy, long-term vision, and end-to-end execution for KFC Thailand’s Loyalty program to accelerate same-store sales growth, retention, and Customer Lifetime Value.
•Design and implement tailored lifecycle campaigns to optimize customer acquisition, retention, and win-back strategies.
•Oversee end-to-end project timelines and stage-gate management for CRM and loyalty initiatives, including forecasting and pre/post-campaign research.
•Execute campaign roll-outs, develop communication plans, and deliver performance analysis and sales reporting for local leadership and global/regional teams.
•Use advanced CRM platforms and data analytics to drive campaign performance across nationwide (NW) and owned channels, including customer segmentation for targeted interventions.

Key Requirements

•Minimum master’s degree in marketing, Business Administration, Data Analytics, or another highly quantitative field.
•5+ years of proven success in CRM, Loyalty Management, or Digital E-commerce within Retail, FMCG, or hyper-growth digital environments.
•Proven track record building marketing plans for delivery businesses, e-commerce platforms, or new digital initiatives that scale transactions and revenue.
•Strong experience leveraging data analytics and business intelligence tools to build CRM models and support channel growth strategies.
•Fluent, highly effective written and spoken English and Thai, with technical proficiency in Microsoft Office, Power BI, and Braze.

Experience:CRMLoyalty ManagementDigital E-commerceRetailFMCGHyper-growth digitalE-commerce platformsQSRFood retailDelivery businesses

Education:Master's

Skills:CommunicationInterpersonal skillsStakeholder managementGrowth mindsetMultitaskingManagement skills

Languages:EnglishThai

Tech Stack:CRMCustomer lifetime valueOmni-channelE-commerce platformsMobile appWebsiteMicrosoft OfficeWordExcelPowerPointOutlookPower BIBraze

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

1 week ago

Marketing Manager – CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Thailand

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the CRM strategy, long-term vision, and end-to-end execution for KFC Thailand’s Loyalty program to accelerate same-store sales growth, retention, and Customer Lifetime Value.
•Design and implement tailored lifecycle campaigns to optimize customer acquisition, retention, and win-back strategies.
•Oversee end-to-end project timelines and stage-gate management for CRM and loyalty initiatives, including forecasting and pre/post-campaign research.
•Execute campaign roll-outs, develop communication plans, and deliver performance analysis and sales reporting for local leadership and global/regional teams.
•Use advanced CRM platforms and data analytics to drive campaign performance across nationwide (NW) and owned channels, including customer segmentation for targeted interventions.

Key Requirements

•Minimum master’s degree in marketing, Business Administration, Data Analytics, or another highly quantitative field.
•5+ years of proven success in CRM, Loyalty Management, or Digital E-commerce within Retail, FMCG, or hyper-growth digital environments.
•Proven track record building marketing plans for delivery businesses, e-commerce platforms, or new digital initiatives that scale transactions and revenue.
•Strong experience leveraging data analytics and business intelligence tools to build CRM models and support channel growth strategies.
•Fluent, highly effective written and spoken English and Thai, with technical proficiency in Microsoft Office, Power BI, and Braze.

Experience:CRMLoyalty ManagementDigital E-commerceRetailFMCGHyper-growth digitalE-commerce platformsQSRFood retailDelivery businesses

Education:Master's

Skills:CommunicationInterpersonal skillsStakeholder managementGrowth mindsetMultitaskingManagement skills

Languages:EnglishThai

Tech Stack:CRMCustomer lifetime valueOmni-channelE-commerce platformsMobile appWebsiteMicrosoft OfficeWordExcelPowerPointOutlookPower BIBraze

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor