Dir, Omni-channel Retail Marketing

Yum! Brands
Plano, Texas
Workplace: HybridFull timeUSD 164,500 - 193,500 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Influence","Leadership","Strategic thinking","Stakeholder management"]

Create and lead the global omnichannel retail marketing strategy for KFC, turning consumer and competitive insights into scalable plans that grow brand relevance, awareness, and consideration. Own pricing and value strategy, the retail promotional calendar, omnichannel media direction, and merchandising across international business units. Partner with Food Innovation and external consultants, manage a sizeable budget, and coach next-generation brand leaders while serving as a brand spokesperson internally and externally.

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Yum! Brands
Yum! Brands
3 days ago

Dir, Omni-channel Retail Marketing

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Job Summary

Create and lead the global omnichannel retail marketing strategy for KFC, turning consumer and competitive insights into scalable plans that grow brand relevance, awareness, and consideration. Own pricing and value strategy, the retail promotional calendar, omnichannel media direction, and merchandising across international business units. Partner with Food Innovation and external consultants, manage a sizeable budget, and coach next-generation brand leaders while serving as a brand spokesperson internally and externally.
Location: Plano, Texas
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Create strategic, globally scalable direction for the KFC retail brand that delivers brand growth
  • •Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and customer insights
  • •Share best practices across global markets to maximize promotional calendar commercialization
  • •Partner with external consultants on pricing and value strategy to address inflation and supply chain challenges
  • •Manage a sizable media and merchandising budget and coach/develop next-generation brand leaders

Pay and Benefits

Salary: USD 164,500 - 193,500 annually

Key Requirements

  • •BS/BA in Marketing or a related field
  • •10+ years of progressive marketing experience driving brand/omnichannel strategies in big customer brands
  • •Experience developing global marketing strategy across diverse international markets and audiences in retail, grocery, hospitality, or CPG
  • •Expertise across modern marketing/brand management (traditional, digital, mobile) with full-funnel media, consumer insights, and pricing/value strategy
  • •Demonstrated ability to influence senior leadership and drive recommendations in an ambiguous, fast-paced environment
Experience:RetailGroceryHospitalityCPGOmnichannel
Education:Bachelor's
Skills:CommunicationInfluenceLeadershipStrategic thinkingStakeholder management

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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