Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Communication","Stakeholder management","Independent work","Organizational skills","Strategic thinking"]

Play a key role in defining, launching, and growing a new Agoda B2C fintech product across markets. Own initiatives to drive acquisition, transaction growth, and retention by shaping customer value, GTM strategy, funnel optimization, and performance marketing channels (paid search, app campaigns, affiliates, KOL). Partner with product, design, and fintech/legal/compliance teams, while building dashboards and scalable reporting and processes.

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FursaFursa
Agoda
Agoda
2 days ago

Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 3 weeks ago

Job Summary

Play a key role in defining, launching, and growing a new Agoda B2C fintech product across markets. Own initiatives to drive acquisition, transaction growth, and retention by shaping customer value, GTM strategy, funnel optimization, and performance marketing channels (paid search, app campaigns, affiliates, KOL). Partner with product, design, and fintech/legal/compliance teams, while building dashboards and scalable reporting and processes.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Define the product customer value proposition and own the go-to-market strategy.
  • •Design full-funnel optimization strategy across key business metrics, including acquisition, activation, and transaction growth.
  • •Execute and optimize performance marketing and incentives across channels (paid search, app campaigns, affiliates, KOL) while maintaining unit economics.
  • •Partner with Product and Design on onboarding, in-app messaging, and key user journeys.
  • •Build and continuously improve dashboards, reporting, and processes to scale operationally over time.

Key Requirements

  • •At least 3 years of experience running strategic initiatives in e-commerce, consulting, OTA, and/or fintech.
  • •Strong analytical skills with performance metrics such as CAC, LTV, activation, retention, payback, and cohorts.
  • •Comfort pulling and analyzing data using SQL and/or self-serve BI tools.
  • •Entrepreneurial/builder mindset to operate in ambiguity, set up new processes, and figure things out without a playbook.
  • •Excellent verbal and written communication skills in English with strong stakeholder management across multiple teams.
Experience:FintechE-commerceOTATravel cardsFinancial servicesPerformance marketingAffiliate marketing
Skills:CommunicationStakeholder managementIndependent workOrganizational skillsStrategic thinking
Languages:English
Tech Stack:SQLTableauMicrosoft Power BIMicrosoft SQL ServerPythonRPandasMachine learningArtificial intelligence

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn