TikTok Shop - Category Lead

Own the long-term vision and strategic roadmap for a TikTok Shop category, setting direction through cross-functional initiatives. Drive full P&L performance and category growth by leveraging industry knowledge, your network, and data-driven insights. Identify, prioritize, and onboard sellers, then lead end-to-end seller development to improve performance. Build and coach a high-performing team while collaborating across operations, product, and marketing to accelerate livestream and short video commerce adoption.