Lifecycle Marketing Manager

Lime
Canada
Workplace: RemoteFull timeCAD 79,000 - 109,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Data-driven thinking","Strategic alignment","Execution-oriented mindset","Experimentation design","Project management"]

Own Lime’s rider and user lifecycle retention ecosystem end to end, partnering across marketing analytics, data science, and creative to scale CRM as a product. Design and run sophisticated Multi-Armed Bandit experimentation in Braze to optimize content, send-times, and offers. Build lifecycle system flows (onboarding, activation, churn prevention, dormancy recovery), using advanced segmentation models and strong marketing analytics to drive measurable cohort retention and LTV impact.

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Lime
Lime
2 days ago

Lifecycle Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Own Lime’s rider and user lifecycle retention ecosystem end to end, partnering across marketing analytics, data science, and creative to scale CRM as a product. Design and run sophisticated Multi-Armed Bandit experimentation in Braze to optimize content, send-times, and offers. Build lifecycle system flows (onboarding, activation, churn prevention, dormancy recovery), using advanced segmentation models and strong marketing analytics to drive measurable cohort retention and LTV impact.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own lifecycle campaign execution as the single source of truth, architecting cross-channel strategy and building complex Braze workflows with final analytics.
  • •Design and measure advanced Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations from real-time feedback loops.
  • •Partner with Data Science on segmentation and modeling (e.g., RFM, predictive churn, lifetime value) to deliver personalized user journeys.
  • •Design, build, test, and iterate on core behavioral flows including onboarding, activation, churn prevention, and dormancy recovery.
  • •Manage technical project workflows across cross-functional teams (e.g., JIRA ticket structures, asset pipelines, localization coordination).

Pay and Benefits

Salary: CAD 79,000 - 109,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •4+ years of lifecycle or growth marketing experience in a fast-paced B2C environment (on-demand services, micromobility, marketplace, or mobile-first apps preferred).
  • •Strong statistical and data literacy, including multi-armed bandits, clustering (e.g., k-means), and measuring statistical significance across algorithmic tests.
  • •Hands-on technical CRM proficiency with enterprise CRM engines; Braze experience strongly preferred (Liquid personalization, Canvas, API triggers, Connected Content).
  • •Strong marketing instincts paired with an analytical mindset focused on conversion, cohort retention drops, and user lifetime value (LTV).
  • •Comfort with marketing analytics tooling (e.g., Tableau, Looker) and spreadsheet modeling; SQL is a significant advantage (nice to have).
Experience:4+ yearsB2CMicromobilityMarketplaceMobile-first appsOn-demand services
Education:Bachelor's in Marketing, Operations Research, Business, Economics or related field
Skills:Data-driven thinkingStrategic alignmentExecution-oriented mindsetExperimentation designProject management
Tech Stack:BrazeLiquidCanvasAPI triggersConnected ContentWebhooksHTML templatesJIRATableauLookerSQLPythonMulti-Armed BanditK-meansRFM

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor