Head of Creative, Core Brand Design

On Holding
Zurich
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 10+ yearsSkills: ["Leadership","Communication","Mentoring","Creative direction","Team building"]

Lead the development and governance of On's core brand design system across packaging, retail graphics, and guidelines. As Global Head of Creative, Core Brand Design, you’ll set direction, scale design frameworks globally, coach a high-performing team, ensure brand coherence across product, retail, digital and marketing, and translate vision into executable brand systems.

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On Holding
On Holding
4 months ago

Head of Creative, Core Brand Design

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Job Summary

Lead the development and governance of On's core brand design system across packaging, retail graphics, and guidelines. As Global Head of Creative, Core Brand Design, you’ll set direction, scale design frameworks globally, coach a high-performing team, ensure brand coherence across product, retail, digital and marketing, and translate vision into executable brand systems.
Location: Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and evolve the core visual design systems that give the On brand its coherence and recognisability.
  • •Set a bold direction for the team, bringing clarity to complexity and translating creative ambition into clear, scalable design systems.
  • •Design, maintain and refine frameworks, guidelines and toolkits that enable consistent execution across all touchpoints.
  • •Empower and coach a high-performing design team, creating the conditions for individuals to grow and do their best work.
  • •Lead through others: building trust, removing barriers and enabling teams across the organisation to execute the brand with excellence.

Key Requirements

  • •10+ years of experience in brand design, graphic design or creative direction, with 5+ years in senior leadership roles
  • •Proven track record of coaching and empowering high-performing design teams
  • •Proven experience leading and evolving brand design systems within a global brand or top-tier agency
  • •A strong portfolio demonstrating system-led thinking, design governance and large-scale brand implementation
  • •You act as a multiplier, not the star. You raise others up, give honest feedback, and create conditions where people can do their best work
Experience:10+ yearsBrand designCreative directionGlobal brand
Skills:LeadershipCommunicationMentoringCreative directionTeam building
Languages:English

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
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Glassdoor: 4.0
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