B2B Field Marketing Manager

Mastercard
Virginia, Boston, Atlanta, New York
Workplace: OnsiteFull timeUSD 135,000 - 222,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Self-directed","Commercially minded","Relationship building","Analytical","Detail-oriented"]

Own North America B2B field marketing programs to drive demand generation, field engagement, and regional campaign execution. Translate global Services priorities into market-relevant integrated campaigns that combine digital advertising, webinars, account-based marketing, content, and post-event nurture. Partner across sales, business development, product marketing, and regional/global teams, manage event planning and performance reporting, and use CRM and marketing automation (including Salesforce) to optimize pipeline creation and sales acceleration.

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FursaFursa
Mastercard
Mastercard
1 month ago

B2B Field Marketing Manager

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Status: Live

Job Summary

Own North America B2B field marketing programs to drive demand generation, field engagement, and regional campaign execution. Translate global Services priorities into market-relevant integrated campaigns that combine digital advertising, webinars, account-based marketing, content, and post-event nurture. Partner across sales, business development, product marketing, and regional/global teams, manage event planning and performance reporting, and use CRM and marketing automation (including Salesforce) to optimize pipeline creation and sales acceleration.
Location: Virginia, Boston, Atlanta, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage and execute in-market campaigns including digital advertising, virtual events/webinars, and sales enablement content to drive Data & Services sales with merchant organizations.
  • •Contribute to owned and industry event execution, including branding/content development and leading event planning and execution for US merchants events.
  • •Analyze campaign performance vs. metrics (leads and sales opportunities), communicate outcomes to stakeholders, and identify opportunities to improve results.
  • •Partner with third parties and internal teams to drive desired outcomes and support lead handoff and post-campaign follow-up.
  • •Plan and manage regional events, trade shows, executive briefings, and oversee hands-on campaign execution and performance reporting, including navigating approvals, contracting, budgets, and reporting.
Travel: Medium travel

Pay and Benefits

Salary: USD 135,000 - 222,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveFlexible SpendingGym Membership

Key Requirements

  • •Minimum 7 years of B2B marketing experience in field marketing, demand generation, account-based marketing, or event-led engagement.
  • •CRM experience required; Salesforce.com experience preferred.
  • •Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
  • •Strong writing and messaging skills for speaker submissions, presentations, event invitations, campaign localization, and sales enablement materials.
  • •Comfortable traveling up to 25% of the time to support North America events and customer engagements.
Experience:7+ years
Education:Bachelor's
Skills:Self-directedCommercially mindedRelationship buildingAnalyticalDetail-oriented
Tech Stack:Salesforce.comSalesforce Marketing CloudCRMMarketing automationEmail campaignsWebinarsDigital advertising

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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