Mastercard

1 day ago

B2B Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own North America B2B field marketing programs to drive demand generation, field engagement, and regional campaign execution. Translate global Services priorities into market-relevant integrated campaigns that combine digital advertising, webinars, account-based marketing, content, and post-event nurture. Partner across sales, business development, product marketing, and regional/global teams, manage event planning and performance reporting, and use CRM and marketing automation (including Salesforce) to optimize pipeline creation and sales acceleration.

Location: Virginia, Boston, Atlanta, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Manage and execute in-market campaigns including digital advertising, virtual events/webinars, and sales enablement content to drive Data & Services sales with merchant organizations.
•Contribute to owned and industry event execution, including branding/content development and leading event planning and execution for US merchants events.
•Analyze campaign performance vs. metrics (leads and sales opportunities), communicate outcomes to stakeholders, and identify opportunities to improve results.
•Partner with third parties and internal teams to drive desired outcomes and support lead handoff and post-campaign follow-up.
•Plan and manage regional events, trade shows, executive briefings, and oversee hands-on campaign execution and performance reporting, including navigating approvals, contracting, budgets, and reporting.

Travel: Medium travel

Pay and Benefits

Salary: USD 135,000 - 222,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveFlexible SpendingGym Membership

Key Requirements

•Minimum 7 years of B2B marketing experience in field marketing, demand generation, account-based marketing, or event-led engagement.
•CRM experience required; Salesforce.com experience preferred.
•Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
•Strong writing and messaging skills for speaker submissions, presentations, event invitations, campaign localization, and sales enablement materials.
•Comfortable traveling up to 25% of the time to support North America events and customer engagements.

Experience:7+ years

Education:Bachelor's

Skills:Self-directedCommercially mindedRelationship buildingAnalyticalDetail-oriented

Tech Stack:Salesforce.comSalesforce Marketing CloudCRMMarketing automationEmail campaignsWebinarsDigital advertising

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

1 day ago

B2B Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Virginia, Boston, Atlanta, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Manage and execute in-market campaigns including digital advertising, virtual events/webinars, and sales enablement content to drive Data & Services sales with merchant organizations.
•Contribute to owned and industry event execution, including branding/content development and leading event planning and execution for US merchants events.
•Analyze campaign performance vs. metrics (leads and sales opportunities), communicate outcomes to stakeholders, and identify opportunities to improve results.
•Partner with third parties and internal teams to drive desired outcomes and support lead handoff and post-campaign follow-up.
•Plan and manage regional events, trade shows, executive briefings, and oversee hands-on campaign execution and performance reporting, including navigating approvals, contracting, budgets, and reporting.

Travel: Medium travel

Pay and Benefits

Salary: USD 135,000 - 222,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveFlexible SpendingGym Membership

Key Requirements

•Minimum 7 years of B2B marketing experience in field marketing, demand generation, account-based marketing, or event-led engagement.
•CRM experience required; Salesforce.com experience preferred.
•Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
•Strong writing and messaging skills for speaker submissions, presentations, event invitations, campaign localization, and sales enablement materials.
•Comfortable traveling up to 25% of the time to support North America events and customer engagements.

Experience:7+ years

Education:Bachelor's

Skills:Self-directedCommercially mindedRelationship buildingAnalyticalDetail-oriented

Tech Stack:Salesforce.comSalesforce Marketing CloudCRMMarketing automationEmail campaignsWebinarsDigital advertising

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor