Notion Labs

1 week ago

Lifecycle Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Own always-on lifecycle journeys that drive adoption, repeat usage, and monetization. Build scalable marketing systems using AI and automation—reverse ETL, data pipelines, APIs, webhooks, and event-based triggers—to deliver personalized experiences across email and in-product. Partner with Product Growth, Engineering, Product Marketing, and Data Science to turn customer signals into targeted engagement, run experimentation, measure lift, and feed insights back into product decisions and go-to-market strategy.

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own always-on lifecycle journeys end to end, taking work from high-level strategy through launch.
•Build scalable lifecycle marketing systems (intake, execution, QA, measurement, and channel governance) using AI and automation.
•Translate customer research, support, community, and sales inputs into audience definitions and behavioral triggers across channels.
•Partner with Data and Product to define hypotheses, implement tracking, measure lift, and share learnings from experiments.
•Lead and define the future direction for a team of lifecycle marketers.
•Be data-backed by ensuring alignment on lifecycle touchpoints with Product Growth and PMMs for cohesive experiences.

Pay and Benefits

Salary: USD 230,000 - 270,000 annually

Key Requirements

•8+ years in lifecycle marketing, product management, growth marketing, product marketing, or product-led engagement, with PLG experience preferred.
•Proven ownership of always-on, triggered lifecycle programs end to end delivering measurable adoption, retention, and monetization outcomes.
•Strong MarTech fluency including reverse ETL, data pipelines, APIs, and webhooks to build workflows from brief to launch to measurement.
•Systems mindset with experience building repeatable processes and improving tooling; able to explain what you’ve built with AI recently.
•Comfort designing A/B tests with pre-registered hypotheses and holdout groups, and explaining statistical significance to non-technical stakeholders.

Experience:8+ yearsPLG

Skills:Systems mindsetCustomer empathyMessaging and copy craftStorytellingStakeholder managementAnalytical thinking

Tech Stack:AIAgentsEmailIn-productReverse ETLData pipelinesAPIsWebhooksEvent-based triggersA/B testsCustomer.ioFigmaHTMLSQL

Company Brief

Notion Labs

Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Revenue: USD 500M to 1B

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2016

Glassdoor: 4.5

Website LinkedIn Glassdoor

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Notion Labs

1 week ago

Lifecycle Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own always-on lifecycle journeys end to end, taking work from high-level strategy through launch.
•Build scalable lifecycle marketing systems (intake, execution, QA, measurement, and channel governance) using AI and automation.
•Translate customer research, support, community, and sales inputs into audience definitions and behavioral triggers across channels.
•Partner with Data and Product to define hypotheses, implement tracking, measure lift, and share learnings from experiments.
•Lead and define the future direction for a team of lifecycle marketers.
•Be data-backed by ensuring alignment on lifecycle touchpoints with Product Growth and PMMs for cohesive experiences.

Pay and Benefits

Salary: USD 230,000 - 270,000 annually

Key Requirements

•8+ years in lifecycle marketing, product management, growth marketing, product marketing, or product-led engagement, with PLG experience preferred.
•Proven ownership of always-on, triggered lifecycle programs end to end delivering measurable adoption, retention, and monetization outcomes.
•Strong MarTech fluency including reverse ETL, data pipelines, APIs, and webhooks to build workflows from brief to launch to measurement.
•Systems mindset with experience building repeatable processes and improving tooling; able to explain what you’ve built with AI recently.
•Comfort designing A/B tests with pre-registered hypotheses and holdout groups, and explaining statistical significance to non-technical stakeholders.

Experience:8+ yearsPLG

Skills:Systems mindsetCustomer empathyMessaging and copy craftStorytellingStakeholder managementAnalytical thinking

Tech Stack:AIAgentsEmailIn-productReverse ETLData pipelinesAPIsWebhooksEvent-based triggersA/B testsCustomer.ioFigmaHTMLSQL

Company Brief

Notion Labs

Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Revenue: USD 500M to 1B

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2016

Glassdoor: 4.5

Website LinkedIn Glassdoor