Contract Senior Organic Growth Specialist

Sony Interactive Entertainment
San Mateo
Workplace: OnsiteContractUSD 74.62 - 111.92 hourlyFunction: Marketing & GrowthSkills: ["Stakeholder management","Influencing","Written communication","Verbal communication"]

Drive an organic discoverability strategy for a major PlayStation portfolio, combining advanced SEO with emerging Generative Engine Optimisation (GEO) to improve visibility across Search, AI Overviews, and LLM-powered answer engines. Partner with Editorial, Product Marketing, Analytics, MarTech, and Engineering to identify high-impact opportunities, lead optimization initiatives (including technical SEO and structured data), run SEO/GEO experiments, and translate results into measurable growth.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
4 days ago

Contract Senior Organic Growth Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Drive an organic discoverability strategy for a major PlayStation portfolio, combining advanced SEO with emerging Generative Engine Optimisation (GEO) to improve visibility across Search, AI Overviews, and LLM-powered answer engines. Partner with Editorial, Product Marketing, Analytics, MarTech, and Engineering to identify high-impact opportunities, lead optimization initiatives (including technical SEO and structured data), run SEO/GEO experiments, and translate results into measurable growth.
Location: San Mateo
Workplace: Onsite
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own organic discoverability strategy across a major PlayStation portfolio.
  • •Develop SEO and GEO strategies to improve visibility across Search, AI Overviews, and LLM-powered answer engines.
  • •Conduct keyword, intent, and entity research and drive optimisation across technical SEO, on-page SEO, semantic content, structured data, metadata, and internal linking.
  • •Partner with Analytics to prioritise opportunities using search demand, performance data, and commercial impact; influence platform improvements with Product and Engineering.
  • •Design and execute SEO/GEO experiments, monitor emerging developments across Search and AI, document learnings, and coach junior specialists.

Pay and Benefits

Salary: USD 74.62 - 111.92 hourly
Perks:MedicalDentalVision

Key Requirements

  • •8+ years leading enterprise SEO programs for large global websites.
  • •Strong understanding of modern organic discovery, including SEO, GEO, and AI search, including AI-powered search optimization.
  • •Proven ability to develop SEO strategy and translate insights into measurable business outcomes.
  • •Experience across content optimisation, technical SEO, and analytics with a commercial mindset for prioritisation.
  • •Enterprise SEO and analytics tooling experience, with strong written/verbal communication and stakeholder influencing skills.
Experience:Enterprise SEOGaming
Skills:Stakeholder managementInfluencingWritten communicationVerbal communication
Languages:English
Tech Stack:SEOGEOAI OverviewsLLM-powered answer enginesStructured dataMetadataInternal linkingEnterprise SEO platformsAnalytics toolsAdobe Experience ManagerEntity optimisationKnowledge graphs

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn