Senior Director, Brand Marketing

Fleetio
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic partnership","Editorial judgment","Data-driven measurement","Agency management"]

Own Fleetio’s brand system and creative direction across web, campaigns, product surfaces, events, and sponsorship, ensuring a consistent visual and editorial presence. Lead the editorial strategy and content engine, grow organic social and video, and partner on earned media, executive visibility, and awards through PR. Turn the NASCAR partnership into a year-round storytelling engine while hiring and developing the in-house brand and content team and managing agency partnerships.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Fleetio
Fleetio
1 day ago

Senior Director, Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own Fleetio’s brand system and creative direction across web, campaigns, product surfaces, events, and sponsorship, ensuring a consistent visual and editorial presence. Lead the editorial strategy and content engine, grow organic social and video, and partner on earned media, executive visibility, and awards through PR. Turn the NASCAR partnership into a year-round storytelling engine while hiring and developing the in-house brand and content team and managing agency partnerships.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Fleetio’s brand system and creative direction across all customer-facing surfaces, including web, campaigns, product, events, and sponsorship.
  • •Lead editorial strategy and run the content engine, including thought leadership, long-form content, owned research, and always-on organic content.
  • •Manage organic social presence and video production as a core channel for keeping Fleetio top of mind between sales cycles.
  • •Drive communications and PR strategy in partnership with a PR agency, including executive visibility and messaging consistency.
  • •Hire, develop, and lead the brand and content team, manage agency partners and creative operations, and build an intake/prioritization system.

Pay and Benefits

Perks:Health InsuranceDental401kPaid LeaveParental LeaveEquityLearning Budget

Key Requirements

  • •10+ years in brand leadership, including 4+ years leading and developing teams.
  • •Experience evolving a B2B brand (ideally SaaS) and shipping a narrative or identity change into the market.
  • •Strong editorial and visual judgment with the ability to know when to launch and when to refine.
  • •Ability to be measured on brand metrics (awareness, share of voice, engagement, and content-influenced pipeline) and defend results with leadership.
  • •Comfort partnering with product marketing, demand generation, events, and customer marketing; strong agency management experience.
Experience:B2BSaaS
Skills:LeadershipStrategic partnershipEditorial judgmentData-driven measurementAgency management
Languages:English

Company Brief

Fleetio
Provides cloud-based fleet management software to help businesses track, manage, and optimize vehicle fleets through maintenance scheduling, fuel and mileage tracking, inspections, and integrations with telematics and accounting systems.
Industry: Logistics
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Birmingham, United States
Founded: 2012
WebsiteLinkedIn