Senior Marketing Business Intelligence Analyst (all genders)

HelloFresh
Berlin
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceSkills: ["Problem-solving","Stakeholder management","Mentoring","Communication","Cross-functional collaboration"]

Own the Virality Analytics space for HelloFresh referral (Refer-a-Friend) programs across 12+ markets and brands. Translate ambiguous questions into structured analysis, drive virality reporting and funnel diagnostics, and partner with Product, Marketing, Data Engineering, CRM Ops, and Finance. Design and analyze A/B tests on incentives and flows, apply experimentation rigor, and quantify customer value contribution using MPC2 and conversion economics.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HelloFresh
HelloFresh
8 hours ago

Senior Marketing Business Intelligence Analyst (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the Virality Analytics space for HelloFresh referral (Refer-a-Friend) programs across 12+ markets and brands. Translate ambiguous questions into structured analysis, drive virality reporting and funnel diagnostics, and partner with Product, Marketing, Data Engineering, CRM Ops, and Finance. Design and analyze A/B tests on incentives and flows, apply experimentation rigor, and quantify customer value contribution using MPC2 and conversion economics.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Translate ambiguous business questions into structured, prioritized analytical work for Virality Marketing, CRM, and Growth stakeholders.
  • •Own virality marketing reporting (WBRs, QBRs, forecasting) and perform funnel-level diagnostics across sender and friend journeys.
  • •Represent Virality analytics in cross-functional forums with Product, Marketing, Data Engineering, CRM Ops, and Finance.
  • •Co-design, quality-control, and analyze A/B tests on referral incentive structures, entry points, share flows, and CRM communications.
  • •Analyze referral customer value contribution using MPC2 predictions, sender-reward cost, friend-discount cost, and cost-per-conversion economics.

Pay and Benefits

Perks:Learning BudgetHome OfficeChildcarePensionCommuter Benefits

Key Requirements

  • •6+ years of experience in marketing, product, or customer analytics in a B2C/subscription/growth environment.
  • •Advanced SQL skills (window functions, CTEs, complex joins, and performance-tuning on large event-level tables).
  • •Hands-on experience designing and analyzing A/B tests with statistical rigor (power, guardrails, small-sample handling).
  • •Ability to build and maintain BI dashboards for senior leadership using tools such as Tableau and Databricks.
  • •Experience designing end-to-end workflows for GenAI from problem definition through documentation and reproducible research.
Experience:B2CSubscriptionGrowthEvent-level behavioral data
Skills:Problem-solvingStakeholder managementMentoringCommunicationCross-functional collaboration
Languages:English
Tech Stack:SQLWindow functionsCTEsTableauDatabricksA/B testingGenAISnowplowGoogle AnalyticsPythonSpark SQLDbtStatsigOptimizelyCRM analyticsMPC2

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn