Brand Manager - China

thatgamecompany
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Public relations","Marketing strategy","Budget management"]

Develop and execute brand marketing strategies for thatgamecompany’s games in the Chinese market, guiding positioning, audience targeting, and communications at launch and during long-tail phases. Lead cross-team collaboration to create campaign materials, manage budgets, and optimize local marketing activities to drive brand awareness and user growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
thatgamecompany
thatgamecompany
1 year ago

Brand Manager - China

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Develop and execute brand marketing strategies for thatgamecompany’s games in the Chinese market, guiding positioning, audience targeting, and communications at launch and during long-tail phases. Lead cross-team collaboration to create campaign materials, manage budgets, and optimize local marketing activities to drive brand awareness and user growth.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Formulate overall brand strategies during the game's launch and long-tail periods; drive marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.
  • •Plan material production schemes and standards, coordinating with the design team to create copy, images, and short videos for campaigns.
  • •Responsible for the writing, review, and quality control of daily articles and PR content.
  • •Plan and execute local marketing activities with internal teams or local partners.
  • •Establish local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users; manage marketing budgets to ensure efficient use of resources.

Key Requirements

  • •Bachelor's degree or higher with 5+ years of experience in market brand planning at a research and development-oriented publishing company.
  • •Independently led brand teams and mid-to-long-tail operations for content-based games rated S or above, with user operation thinking and some PR understanding.
  • •Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo) with experience in live streaming events and offline activities.
  • •Excellent cross-team collaboration skills across stakeholders, regions, and seniority levels.
  • •Proactive and capable of functioning in a multi-matrix and multi-task environment; results-oriented with metrics to evaluate campaign impact.
Experience:5+ yearsGamingContent-based gamesChinese social media
Education:Bachelor's
Skills:CommunicationCollaborationPublic relationsMarketing strategyBudget management
Languages:English

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn