Vice President, Earned Media - Health & Wellness

Burson
New York
Workplace: OnsiteFull timeUSD 75,000 - 180,000Function: Executive & General ManagementExperience: 10+ yearsSkills: ["Leadership","Communication","Mentoring","Crisis management","Cross-functional collaboration","Media relations"]

Lead earned media strategy and execution for healthcare clients in the Health & Wellness practice, guiding teams to secure high-impact placements, manage crisis communications, and ensure FDA-compliant messaging across integrated campaigns.

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Burson
Burson
3 months ago

Vice President, Earned Media - Health & Wellness

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead earned media strategy and execution for healthcare clients in the Health & Wellness practice, guiding teams to secure high-impact placements, manage crisis communications, and ensure FDA-compliant messaging across integrated campaigns.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and lead earned media strategies for healthcare clients, ensuring alignment with client goals and industry trends.
  • •Build and maintain strong relationships with top-tier news, healthcare, consumer and trade reporters, editors, and key media outlets.
  • •Proactively pitch stories across complex science, product approvals, clinical trials, celebrity partnerships, and disease awareness campaigns.
  • •Advise clients on media engagement strategies, framing, and press outreach to enhance visibility and credibility.
  • •Lead and mentor a team of media relations specialists to execute high-quality earned media campaigns.

Pay and Benefits

Salary: USD 75,000 - 180,000

Key Requirements

  • •10+ years of experience in public relations with a focus on earned media in health & wellness sectors.
Experience:10+ yearsHealthcarePublic relationsHealthcare communications
Skills:LeadershipCommunicationMentoringCrisis managementCross-functional collaborationMedia relations
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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