Burson

2 months ago

Vice President, Earned Media - Health & Wellness

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead earned media strategy and execution for healthcare clients in the Health & Wellness practice, guiding teams to secure high-impact placements, manage crisis communications, and ensure FDA-compliant messaging across integrated campaigns.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and lead earned media strategies for healthcare clients, ensuring alignment with client goals and industry trends.
•Build and maintain strong relationships with top-tier news, healthcare, consumer and trade reporters, editors, and key media outlets.
•Proactively pitch stories across complex science, product approvals, clinical trials, celebrity partnerships, and disease awareness campaigns.
•Advise clients on media engagement strategies, framing, and press outreach to enhance visibility and credibility.
•Lead and mentor a team of media relations specialists to execute high-quality earned media campaigns.

Pay and Benefits

Salary: USD 75,000 - 180,000

Key Requirements

•10+ years of experience in public relations with a focus on earned media in health & wellness sectors.

Experience:10+ yearsHealthcarePublic relationsHealthcare communications

Skills:LeadershipCommunicationMentoringCrisis managementCross-functional collaborationMedia relations

Languages:English

Company Brief

Burson

Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.

Industry: Professional Services

Website

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Burson

2 months ago

Vice President, Earned Media - Health & Wellness

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and lead earned media strategies for healthcare clients, ensuring alignment with client goals and industry trends.
•Build and maintain strong relationships with top-tier news, healthcare, consumer and trade reporters, editors, and key media outlets.
•Proactively pitch stories across complex science, product approvals, clinical trials, celebrity partnerships, and disease awareness campaigns.
•Advise clients on media engagement strategies, framing, and press outreach to enhance visibility and credibility.
•Lead and mentor a team of media relations specialists to execute high-quality earned media campaigns.

Pay and Benefits

Salary: USD 75,000 - 180,000

Key Requirements

•10+ years of experience in public relations with a focus on earned media in health & wellness sectors.

Experience:10+ yearsHealthcarePublic relationsHealthcare communications

Skills:LeadershipCommunicationMentoringCrisis managementCross-functional collaborationMedia relations

Languages:English

Company Brief

Burson

Industry: Professional Services

Website