Sr Brand Manager, Prego

Campbell Soup
United States
Workplace: HybridFull timeUSD 149,900 - 206,100 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Cross-functional collaboration","Communication","Analytical skills","Mentorship"]

Lead the annual Prego brand strategy and operating plan, shaping positioning, value proposition, and growth across households, occasions, channels, and segments. Drive consumer- and shopper-insight-led marketing execution in partnership with Consumer Experience, while owning innovation and renovation from concept through commercialization. Manage budgets, forecasts, and business performance with cross-functional teams, including Sales, Finance, Insights, R&D, and Supply Chain, and develop two direct reports.

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Campbell Soup
Campbell Soup
1 day ago

Sr Brand Manager, Prego

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead the annual Prego brand strategy and operating plan, shaping positioning, value proposition, and growth across households, occasions, channels, and segments. Drive consumer- and shopper-insight-led marketing execution in partnership with Consumer Experience, while owning innovation and renovation from concept through commercialization. Manage budgets, forecasts, and business performance with cross-functional teams, including Sales, Finance, Insights, R&D, and Supply Chain, and develop two direct reports.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute the annual Prego brand strategy and operating plan aligned to business objectives and long-term growth.
  • •Refresh and champion brand positioning and value proposition across consumer touchpoints.
  • •Lead business analytics to monitor performance, inform decisions, and recommend actions to meet objectives.
  • •Direct innovation and renovation pipeline from concept development through commercialization, driving stage-gate execution with R&D and others.
  • •Manage marketing investments and resources, lead monthly business reviews and forecast planning, and develop two direct reports.

Pay and Benefits

Salary: USD 149,900 - 206,100 annually
Perks:Health InsuranceDental401kLife InsuranceDisability Insurance

Key Requirements

  • •Bachelor's degree required; MBA strongly preferred.
  • •8+ years of progressive brand management experience in CPG or a related industry.
  • •Proven track record developing and executing successful brand strategies and growth initiatives.
  • •Demonstrated experience leading innovation, renovation, and integrated marketing programs.
  • •Strong analytical and financial acumen managing budgets, forecasts, and business performance.
Experience:8+ yearsCPG
Education:Bachelor's
Skills:LeadershipCross-functional collaborationCommunicationAnalytical skillsMentorship

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
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