Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)

TikTok
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Influencing","Analytical thinking","Project management","Collaboration"]

Own campaign operations for TikTok Shop in Southeast Asia by translating strategy work (A/B tests, experiments, benchmarks) into SOPs, playbooks, and GTM roadmaps. Plan and deliver campaigns end-to-end with simulations, contingency plans, and performance tracking across core commercial KPIs like GMV, ROI/ROAS, conversion, CTR, and retention. Coordinate with regional and cross-functional stakeholders and lead AI automation adoption across planning, execution, and post-mortem workflows.

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FursaFursa
TikTok
TikTok
1 month ago

Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own campaign operations for TikTok Shop in Southeast Asia by translating strategy work (A/B tests, experiments, benchmarks) into SOPs, playbooks, and GTM roadmaps. Plan and deliver campaigns end-to-end with simulations, contingency plans, and performance tracking across core commercial KPIs like GMV, ROI/ROAS, conversion, CTR, and retention. Coordinate with regional and cross-functional stakeholders and lead AI automation adoption across planning, execution, and post-mortem workflows.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Translate strategy studies (A/B tests, experiments, benchmarks) into SOPs and evergreen playbooks, validating directions with execution insights.
  • •Lead hands-on campaign planning and delivery, including data projections/simulations, campaign plans, contingency playbooks, and end-to-end execution.
  • •Own campaign performance tracking and historical data, and deliver post-mortem reports to identify optimization and growth opportunities.
  • •Collaborate cross-functionally with teams like Category Management, Creator Management, User Growth, and regional partners to co-develop high-performing campaigns.
  • •Champion AI & automation tools across campaign planning, execution, and post-mortem workflows, and support team enablement via coaching/upskilling.

Key Requirements

  • •4+ years in growth, strategy & planning, or campaign operations, preferably in consumer tech.
  • •Strong analytical ability to interpret data, run projections, and turn insights into actionable frameworks/playbooks.
  • •Strong project management skills to manage multiple workstreams, timelines, budgets, and stakeholders.
  • •Positive, proactive mindset with resilience in fast-paced, ambiguous environments.
  • •Excellent communication and influencing skills with senior stakeholders across functions and regions.
Experience:4+ yearsConsumer tech
Skills:CommunicationInfluencingAnalytical thinkingProject managementCollaboration
Tech Stack:ChatGPTClaudeGeminiLLMsAI-powered BI assistants

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn