2 days ago

Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own campaign operations for TikTok Shop in Southeast Asia by translating strategy work (A/B tests, experiments, benchmarks) into SOPs, playbooks, and GTM roadmaps. Plan and deliver campaigns end-to-end with simulations, contingency plans, and performance tracking across core commercial KPIs like GMV, ROI/ROAS, conversion, CTR, and retention. Coordinate with regional and cross-functional stakeholders and lead AI automation adoption across planning, execution, and post-mortem workflows.

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Translate strategy studies (A/B tests, experiments, benchmarks) into SOPs and evergreen playbooks, validating directions with execution insights.
•Lead hands-on campaign planning and delivery, including data projections/simulations, campaign plans, contingency playbooks, and end-to-end execution.
•Own campaign performance tracking and historical data, and deliver post-mortem reports to identify optimization and growth opportunities.
•Collaborate cross-functionally with teams like Category Management, Creator Management, User Growth, and regional partners to co-develop high-performing campaigns.
•Champion AI & automation tools across campaign planning, execution, and post-mortem workflows, and support team enablement via coaching/upskilling.

Key Requirements

•4+ years in growth, strategy & planning, or campaign operations, preferably in consumer tech.
•Strong analytical ability to interpret data, run projections, and turn insights into actionable frameworks/playbooks.
•Strong project management skills to manage multiple workstreams, timelines, budgets, and stakeholders.
•Positive, proactive mindset with resilience in fast-paced, ambiguous environments.
•Excellent communication and influencing skills with senior stakeholders across functions and regions.

Experience:4+ yearsConsumer tech

Skills:CommunicationInfluencingAnalytical thinkingProject managementCollaboration

Tech Stack:ChatGPTClaudeGeminiLLMsAI-powered BI assistants

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Translate strategy studies (A/B tests, experiments, benchmarks) into SOPs and evergreen playbooks, validating directions with execution insights.
•Lead hands-on campaign planning and delivery, including data projections/simulations, campaign plans, contingency playbooks, and end-to-end execution.
•Own campaign performance tracking and historical data, and deliver post-mortem reports to identify optimization and growth opportunities.
•Collaborate cross-functionally with teams like Category Management, Creator Management, User Growth, and regional partners to co-develop high-performing campaigns.
•Champion AI & automation tools across campaign planning, execution, and post-mortem workflows, and support team enablement via coaching/upskilling.

Key Requirements

•4+ years in growth, strategy & planning, or campaign operations, preferably in consumer tech.
•Strong analytical ability to interpret data, run projections, and turn insights into actionable frameworks/playbooks.
•Strong project management skills to manage multiple workstreams, timelines, budgets, and stakeholders.
•Positive, proactive mindset with resilience in fast-paced, ambiguous environments.
•Excellent communication and influencing skills with senior stakeholders across functions and regions.

Experience:4+ yearsConsumer tech

Skills:CommunicationInfluencingAnalytical thinkingProject managementCollaboration

Tech Stack:ChatGPTClaudeGeminiLLMsAI-powered BI assistants

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn