Head of Social Communications- 12m FTC

Gymshark
United Kingdom
Workplace: HybridContractFunction: Administration & Executive AssistanceExperience: 8+ yearsSkills: ["Leadership","Organisation","Stakeholder management","Communication","Relationship building"]

Define and lead the long-term social communications strategy across all platforms, translating brand campaigns into platform-native social ecosystems that drive engagement and community participation. Build quarterly communications plans, surface cultural opportunities, and ensure cohesive brand storytelling. Lead and coach the organic social team, set success metrics, and turn performance data and audience insights into actionable recommendations. Partner closely with Brand, Creative, Marketing and Influencer teams to embed social strategy from campaign planning through delivery.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Gymshark
Gymshark
2 days ago

Head of Social Communications- 12m FTC

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Define and lead the long-term social communications strategy across all platforms, translating brand campaigns into platform-native social ecosystems that drive engagement and community participation. Build quarterly communications plans, surface cultural opportunities, and ensure cohesive brand storytelling. Lead and coach the organic social team, set success metrics, and turn performance data and audience insights into actionable recommendations. Partner closely with Brand, Creative, Marketing and Influencer teams to embed social strategy from campaign planning through delivery.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Define and lead the long-term social communications strategy across all social platforms.
  • •Translate major brand campaigns into connected social ecosystems that drive conversation, engagement, and community participation.
  • •Develop quarterly communications plans covering brand moments, product launches, and always-on activity.
  • •Establish success metrics across the social ecosystem and drive continuous improvement using performance data and audience insights.
  • •Lead, coach, and inspire the organic social team while partnering cross-functionally to embed social strategy into campaign planning.

Pay and Benefits

Perks:Annual BonusHealth InsurancePaid LeavePensionDentalEv SchemeCycle ToTech SchemeHoliday TradingGym MembershipEmployee DiscountWellness StipendParental LeaveLife Insurance

Key Requirements

  • •8+ years’ experience in social strategy, communications planning, or brand marketing for consumer-facing brands or agencies.
  • •Proven experience building social communications strategies that work across multiple platforms and channels.
  • •Ability to translate brand strategy into platform-native social ecosystems, not just content plans.
  • •Strong understanding of how social communications support brand growth, customer acquisition, and commercial performance.
  • •Expertise across Instagram, TikTok, and YouTube, including platform behavior, audience trends, and content performance.
Experience:8+ yearsConsumer-facing brandsAgency environmentSocial media
Skills:LeadershipOrganisationStakeholder managementCommunicationRelationship building
Languages:English
Tech Stack:InstagramTikTokYouTube

Company Brief

Gymshark
Designs and sells performance-driven fitness apparel, accessories, and lifestyle products direct-to-consumer worldwide, built around a strong social media and community-driven brand presence.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: Solihull, United Kingdom
Founded: 2012
WebsiteLinkedIn