Senior Product Marketing Specialist

Own product marketing for the full Customer Experience lifecycle, defining positioning, narratives, and go-to-market execution from first discovery to retention. Lead end-to-end launches for new features with clear messaging, adoption measurement, and cross-functional alignment with CRM, paid, and social teams. Drive engagement and retention via always-on programs, user research, behavioral data, and success metrics—while translating compliance and risk milestones into reassuring customer communications.