5 months ago

Senior Manager, Asia Marketing

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Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Manage and operate 2K Korea’s social media channels in close collaboration with the Asia marketing team to grow brand awareness for AAA franchises. Own daily social operations—content creation, community engagement, competitor analysis, and reporting—while building hyper-local monthly content plans. Use social metrics and sentiment/VOC insights to connect activations (influencers, content drops, in-game events) to measurable community responses and guide execution with external agencies.

Location: Seoul

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Plan and manage 2K Korea’s social media strategy aligned with global and title-specific brand directions while ensuring local relevance.
•Own daily operations for 2K Korea’s social channels, including content creation, community engagement, competitor analysis, and reporting.
•Develop and implement a monthly content calendar and actionable plans that maintain hyper-local relevance.
•Analyze community engagement metrics, content performance, and social sentiment trends; explain changes in player engagement using data and intuition.
•Monitor discussions across gaming forums and digital platforms and deliver VOC reporting with actionable recommendations; support marketing execution for the team.

Key Requirements

•5 to 8 years of relevant experience in marketing, PR and/or social in gaming, content, or entertainment marketing
•Exposure planning and executing marketing and communications strategies to meet company objectives
•Strong operational ability to directly implement social media strategy, including content generation and platform management
•Outstanding analytical skills for interpreting social data, identifying trends, and linking activations to performance
•Proficiency in Korean and English (written and spoken)

Experience:5-8 yearsGamingEntertainment marketingSocial mediaPRContents

Skills:CommunicationCollaborationOperational executionAnalytical thinkingCross-functional teamwork

Languages:KoreanEnglish

Company Brief

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