Large Format Print Marketing Specialist, Northern Europe

HP
Barcelona
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Influencing","Project management","Data-driven optimization"]

Own planning, execution, measurement, and optimization of local and regional marketing campaigns for large format design print across Northern Europe (UK&I and Nordics). Develop and implement marketing strategies aligned to OGSMs, drive digital performance and sales, and use data to improve impact and attribution across eCommerce and marketplace platforms. Lead content strategy including AI search optimization, support trade shows and events, and partner with category, sales, and creative/technical teams to deliver results.

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FursaFursa
HP
HP
4 hours ago

Large Format Print Marketing Specialist, Northern Europe

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Job Summary

Own planning, execution, measurement, and optimization of local and regional marketing campaigns for large format design print across Northern Europe (UK&I and Nordics). Develop and implement marketing strategies aligned to OGSMs, drive digital performance and sales, and use data to improve impact and attribution across eCommerce and marketplace platforms. Lead content strategy including AI search optimization, support trade shows and events, and partner with category, sales, and creative/technical teams to deliver results.
Location: Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as a strategic partner to the Large Format Design Print business for Northern Europe (UK&I and Nordics).
  • •Develop and implement regional marketing strategies based on OGSMs to drive market share and revenue growth.
  • •Analyze campaign performance and marketing revenue attribution; use data to optimize initiatives.
  • •Lead content strategy and AI search optimization to increase digital presence and improve conversion.
  • •Design, plan, and execute demand and lead generation campaigns, collaborating with sales and internal/external creative and technical teams.

Pay and Benefits

Perks:Health InsuranceLife InsuranceFlexible HoursCommuter BenefitsFree ParkingSports CenterOnsite MedicalLearning Platform

Key Requirements

  • •3+ years of marketing and/or demand generation experience.
  • •BA/BS degree in Business, Communications, Marketing, or a related field.
  • •Experience in the online space (e-business, search, paid media, content syndication, programmatic) and current trends/technologies.
  • •Excellent interpersonal skills to build, manage, and influence stakeholders, agencies, and virtual teams.
  • •Fluent English; German is a plus.
Experience:3+ yearsDemand generation
Education:Bachelor's in Business, Communications, Marketing (or similar)
Skills:CommunicationStakeholder managementInfluencingProject managementData-driven optimization
Languages:EnglishGerman
Tech Stack:AISearchPaid mediaProgrammaticECommerceMarketplace

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn