Market Research and AI Transformation Lead - 6 Month Fixed Term Contract

Trainline
London
Workplace: HybridFull timeGBP 60,000 - 65,000 annuallyFunction: Research & Scientific (R&D)Skills: ["Communication","Attention to detail","Project management","Organisational skills","Collaboration"]

Lead quantitative market research end-to-end, from survey design and methodology through analysis, reporting, and brand health/campaign evaluation. Own key outputs like the Brand Tracker and synthesize insights across multiple data sources with partners including Data Science and UX Research. Drive AI-led approaches to improve research quality and efficiency while maintaining strong standards, and manage third-party research suppliers to deliver decision-ready narratives across multiple markets.

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FursaFursa
Trainline
Trainline
2 months ago

Market Research and AI Transformation Lead - 6 Month Fixed Term Contract

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead quantitative market research end-to-end, from survey design and methodology through analysis, reporting, and brand health/campaign evaluation. Own key outputs like the Brand Tracker and synthesize insights across multiple data sources with partners including Data Science and UX Research. Drive AI-led approaches to improve research quality and efficiency while maintaining strong standards, and manage third-party research suppliers to deliver decision-ready narratives across multiple markets.
Location: London
Workplace: Hybrid
Employment Type: Full time · 6 months
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Lead quantitative market research projects from brief through delivery, including survey design, methodology development, analysis, and reporting.
  • •Own and evolve reporting outputs such as the Brand Tracker to ensure stakeholders can confidently use insights in decision-making.
  • •Analyse and interpret data with partners (e.g., Data Science, UX Research, Marketing Effectiveness) to create clear, actionable narratives.
  • •Identify and pilot AI-led approaches to improve research quality, efficiency, and insight generation while maintaining strong research standards.
  • •Manage third-party research suppliers and proactively apply research to answer business questions and support strategic decisions.

Pay and Benefits

Salary: GBP 60,000 - 65,000 annually
Perks:Health InsuranceDentalEquityLearning Budget

Key Requirements

  • •Significant hands-on experience in a market research role with strong quantitative research capability (agency-side, client-side or equivalent).
  • •Experience implementing, experimenting with, or strong interest in AI-led approaches within market research, insight, or marketing effectiveness.
  • •Confidence designing research methodologies, writing surveys, analysing data, creating reports, and presenting findings clearly to varied audiences.
  • •Ability to combine multiple data sources (qualitative and quantitative) into coherent narratives that inform business decisions.
  • •Excellent project management and organisational skills to manage multiple priorities, suppliers, and timelines while focusing on impact.
Skills:CommunicationAttention to detailProject managementOrganisational skillsCollaboration
Tech Stack:YouGov CrunchAI

Company Brief

Trainline
Digital rail and coach ticketing platform offering online booking, mobile tickets, journey planning, and real-time travel information across the UK and Europe. Aggregates fares from multiple operators and provides retail and distribution services for rail travel.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn