Marketing Manager, Japan

Whatnot
Tokyo
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Data storytelling","Relationship management","Creative development","Performance focus"]

Build marketplace liquidity in Japan by growing high-quality seller supply and activating local communities. Own end-to-end planning and execution of large marketing initiatives, including online academy, digital events, and IRL events. Manage social media channels and content, partner with the GTM team for offline conferences, and create standout campaigns using data storytelling, partnerships, and cultural insights to drive measurable growth.

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FursaFursa
Whatnot
Whatnot
3 months ago

Marketing Manager, Japan

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Last checked: 59 minutes agoStatus: Live

Job Summary

Build marketplace liquidity in Japan by growing high-quality seller supply and activating local communities. Own end-to-end planning and execution of large marketing initiatives, including online academy, digital events, and IRL events. Manage social media channels and content, partner with the GTM team for offline conferences, and create standout campaigns using data storytelling, partnerships, and cultural insights to drive measurable growth.
Location: Tokyo
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build marketplace liquidity by growing high-quality seller supply and activating credible local communities
  • •Develop and manage relationships in Japan with industry leaders including influencers, sellers, and key partners
  • •Own end-to-end planning and execution of marketing initiatives such as online academy, digital events, and IRL events
  • •Manage social media channels and content
  • •Create standout moments and campaigns using data storytelling, partnerships, and cultural insights

Pay and Benefits

Perks:Health InsuranceDentalVisionRemote WorkHome OfficeCell PhoneInternet401kPensionParental LeaveChildcareWellness Stipend

Key Requirements

  • •5–10 years in consumer or category marketing in fast-paced, high-growth environments with measurable results
  • •Develop and execute go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration
  • •Build and manage external relationships with partners such as influencers, creators, agencies, sellers, and media
  • •Proven influencer marketing expertise, including managing a roster of influencers and creators as a performance channel
  • •Speak fluent English and native Japanese with strong knowledge of Japanese consumer behavior, culture, and market dynamics
Experience:5-10 years
Skills:Data storytellingRelationship managementCreative developmentPerformance focus
Languages:EnglishJapanese
Tech Stack:SQL

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn