Copywriter

Campbell Soup
New Jersey
Workplace: HybridFull timeUSD 109,700 - 150,800 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 6+ yearsEducation: bachelorsSkills: ["Collaboration","Brand voice","Adaptability","Idea generation","Rapid iteration"]

Create culturally relevant copy across social, digital, and omni ecommerce platforms as part of the Studio C Creative & Content Strategy team. Partner with the Art Director to develop concepts, adapt brand voice across brands and channels, and rapidly iterate using AI and emerging tools. Optimize messaging using performance data and evolving best practices, while contributing to high-volume content needs for iconic food brands.

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Campbell Soup
Campbell Soup
2 months ago

Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 days agoStatus: Live

Job Summary

Create culturally relevant copy across social, digital, and omni ecommerce platforms as part of the Studio C Creative & Content Strategy team. Partner with the Art Director to develop concepts, adapt brand voice across brands and channels, and rapidly iterate using AI and emerging tools. Optimize messaging using performance data and evolving best practices, while contributing to high-volume content needs for iconic food brands.
Location: New Jersey
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Partner with the Art Director to lead concept development across multiple project priorities and creative needs.
  • •Translate strategy and insights into clear, engaging, platform-relevant messaging.
  • •Adapt tone and messaging across brands and platforms while maintaining brand voice consistency.
  • •Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration.
  • •Optimize copy based on performance data and platform best practices while supporting rapid-turn content demands.

Pay and Benefits

Salary: USD 109,700 - 150,800 annually
Perks:MedicalDentalLife Insurance401kDisabilityPaid LeaveHoliday PayGym MembershipDay Care

Key Requirements

  • •Bachelor’s degree in Communications, English, Marketing, or related field.
  • •6+ years of copywriting experience in an agency, brand, or in-house creative environment.
  • •Strong portfolio demonstrating social-first and digital content writing.
  • •Deep understanding of platform-native voice (e.g., TikTok, Instagram) and ability to flex tone.
  • •Experience using AI and emerging tools to support ideation, copy development, and rapid iteration, preferably with food culture/food brand experience.
Experience:6+ yearsFood cultureFood brand
Education:Bachelor's in Communications, English, Marketing, or related field
Skills:CollaborationBrand voiceAdaptabilityIdea generationRapid iteration
Tech Stack:AISEOTikTokInstagram

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor