Executive - Brand Marketing

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Organizational skills","Creative thinking","Attention to detail","Collaboration","Independent work"]

Develop and implement long- and short-term marketing strategies for assigned brands, owning brand management and budget planning. Execute online and offline campaigns, coordinate agencies, and maintain marketing calendars, reports, and content plans. Support retail traffic-driving initiatives, manage CRM, and collaborate on e-com, PR, and digital activities. Conduct market and competitor research, work with influencers, oversee content creation, and assist with marketing events and partnerships.

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FursaFursa
Apparel Group
Apparel Group
1 day ago

Executive - Brand Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 8 months ago

Job Summary

Develop and implement long- and short-term marketing strategies for assigned brands, owning brand management and budget planning. Execute online and offline campaigns, coordinate agencies, and maintain marketing calendars, reports, and content plans. Support retail traffic-driving initiatives, manage CRM, and collaborate on e-com, PR, and digital activities. Conduct market and competitor research, work with influencers, oversee content creation, and assist with marketing events and partnerships.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement long- and short-term marketing strategies for assigned brands, including brand management and budget management.
  • •Assist in developing and executing marketing campaigns (online and offline) and coordinate with agencies for timely delivery of materials.
  • •Monitor campaign updates and provide regular stakeholder updates; collaborate with agencies to build and update launch calendars.
  • •Own the CRM process and approach; work on reports, marketing presentations, calendars, and content plans.
  • •Plan and execute marketing events, support retail campaigns (in-mall and in-store), and contribute to e-com marketing, PR, and digital activities.
Travel: Medium travel

Key Requirements

  • •Bachelor’s degree in marketing or business administration (or equivalent experience).
  • •3 years of experience in marketing or related roles, with fashion/retail experience preferred.
  • •Strong organizational skills to manage multiple projects at once.
  • •Creative thinking with attention to detail.
  • •Ability to work independently and collaboratively in a fast-paced environment.
Experience:3+ years
Education:Bachelor's
Skills:Organizational skillsCreative thinkingAttention to detailCollaborationIndependent work

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn