Director, Conversion Strategy

Dotdash Meredith
New York, United States
Workplace: HybridFull timeUSD 120,000 - 140,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Strategic thinking","Stakeholder management","Analytical skills","Cross-functional collaboration"]

Lead conversion strategy across onsite and in-app marketing for People’s newsletter, app, subscriptions, and paid memberships. Own the customer-journey roadmap, optimizing activation and free-to-paid paths through segmentation, gating strategy, and experimentation (A/B testing). Define how Martech platforms like Piano and Digioh support acquisition, establish KPIs and reporting, and drive performance across channels. Collaborate with Email, Product, App, Data, and Editorial teams and oversee the Campaign Manager of Conversion.

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Dotdash Meredith
Dotdash Meredith
2 months ago

Director, Conversion Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 days agoStatus: Live

Job Summary

Lead conversion strategy across onsite and in-app marketing for People’s newsletter, app, subscriptions, and paid memberships. Own the customer-journey roadmap, optimizing activation and free-to-paid paths through segmentation, gating strategy, and experimentation (A/B testing). Define how Martech platforms like Piano and Digioh support acquisition, establish KPIs and reporting, and drive performance across channels. Collaborate with Email, Product, App, Data, and Editorial teams and oversee the Campaign Manager of Conversion.
Location: New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own the conversion strategy across the customer journey, building seamless pathways that increase activation and subscription conversion.
  • •Develop strategy to move users from free to paid experiences, including defining Martech platform roles and audience segmentation.
  • •Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
  • •Monitor, analyze, and continuously optimize conversion performance across channels, establishing KPIs and reporting frameworks.
  • •Oversee the Campaign Manager of Conversion and collaborate cross-functionally with Email, Product, App, Data, and Editorial teams.
Travel: Low travel

Pay and Benefits

Salary: USD 120,000 - 140,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kPaid HolidaysParental LeaveCommuter BenefitsLife InsuranceDisability InsuranceHsaFsaPet InsuranceAdoption Assistance

Key Requirements

  • •Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or related field.
  • •10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
  • •Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
  • •Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
  • •Experience managing multiple projects at once using an agile framework and driving optimization with experimentation/performance data.
Experience:10+ yearsSubscription marketingCustomer acquisitionConversion optimizationNewslettersMobile appsMartechData-driven experimentation
Education:Bachelor's in Marketing, Platform Ops, Growth Marketing Operations, Product
Skills:CommunicationStrategic thinkingStakeholder managementAnalytical skillsCross-functional collaboration
Tech Stack:PianoDigiohA/B testingMartechAgile framework

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn