Director, Conversion Strategy

Lead conversion strategy across onsite and in-app marketing for People’s newsletter, app, subscriptions, and paid memberships. Own the customer-journey roadmap, optimizing activation and free-to-paid paths through segmentation, gating strategy, and experimentation (A/B testing). Define how Martech platforms like Piano and Digioh support acquisition, establish KPIs and reporting, and drive performance across channels. Collaborate with Email, Product, App, Data, and Editorial teams and oversee the Campaign Manager of Conversion.