CRM Manager

Fever Up
Madrid
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Communication","Stakeholder management","Analytical mindset","Organizational skills"]

Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, aligning playbooks and initiatives with business objectives. Lead and develop a team of CRM specialists, establishing quality, operational standards, and experimentation. Oversee the technical quality of CRM campaigns and automations while partnering with Product and Data to improve tools, segmentation, personalization, and lifecycle performance. Report insights and ensure measurable engagement, retention, and revenue impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Fever Up
Fever Up
1 day ago

CRM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, aligning playbooks and initiatives with business objectives. Lead and develop a team of CRM specialists, establishing quality, operational standards, and experimentation. Oversee the technical quality of CRM campaigns and automations while partnering with Product and Data to improve tools, segmentation, personalization, and lifecycle performance. Report insights and ensure measurable engagement, retention, and revenue impact.
Location: Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, aligned with business objectives and marketing priorities
  • •Lead and develop a team of CRM specialists, setting priorities, ensuring quality delivery, and establishing QA/operational standards
  • •Oversee technical quality of CRM campaigns, automations, and customer journeys; define scalable standards and identify risks
  • •Promote continuous improvement through reporting, experimentation, and data-driven recommendations to improve engagement, retention, and customer experience
  • •Act as the primary CRM point of contact for cross-functional stakeholders, managing communication, alignment, and follow-up

Pay and Benefits

Perks:Health InsuranceTax ExemptionGym MembershipEnglish LessonsSpanish Lessons

Key Requirements

  • •5+ years of experience in CRM, lifecycle marketing, digital marketing, or a related field
  • •Previous experience leading, managing, or coordinating a CRM team
  • •Deep hands-on expertise with Salesforce Marketing Cloud
  • •Experience with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms
  • •Proficiency in HTML and strong experience with segmentation, personalization, lifecycle marketing, and CRM automation
Experience:5+ years
Skills:LeadershipCommunicationStakeholder managementAnalytical mindsetOrganizational skills
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendGridBrazeHTMLA/B testingDynamic contentAutomationSegmentationPersonalizationPush notificationsIn-app messagingEmail

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn