Senior Brand Manager

Pilgrims Pride
Colorado
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Own the growth of prepared foods brands by deciding where the portfolio should play, setting brand strategy and positioning, and making the call to advance, hold, or kill opportunities. Partner with category and internal experts to build cases for bets worth making, then drive recommendations through launch—shaping selling stories, packaging creative, and stage-gate work with R&D, culinary, packaging, and operations. Report directly to the Head of Marketing for Branded Products.

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FursaFursa
Pilgrims Pride
Pilgrims Pride
1 month ago

Senior Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the growth of prepared foods brands by deciding where the portfolio should play, setting brand strategy and positioning, and making the call to advance, hold, or kill opportunities. Partner with category and internal experts to build cases for bets worth making, then drive recommendations through launch—shaping selling stories, packaging creative, and stage-gate work with R&D, culinary, packaging, and operations. Report directly to the Head of Marketing for Branded Products.
Location: Colorado
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Decide where prepared foods brands should play and create a strong case for the bets worth making, partnering with Category Development and the Center of Excellence.
  • •Recommend advancing, holding, or killing opportunities in the pipeline, with documented reasoning and ownership of what to chase or walk away from.
  • •Define brand architecture decisions (extend, create new, license, or partner) and help bring new brands into the portfolio.
  • •Drive go-to-market execution by creating selling stories and sell-in materials, and overseeing packaging creative from brief to shelf.
  • •Shape brand strategy, positioning, and guardrails, and steer agency partners for brand stewardship (including Principe).

Company Brief

Pilgrims Pride
Major poultry producer and processor supplying fresh, frozen and value‑added chicken and prepared food products to retail, foodservice and export markets. Operates integrated production, processing and distribution across the United States and internationally.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Greeley, United States
Founded: 1946
Website