Thumbtack

1 year ago

Senior Marketing Manager, SEO & CRO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Drive holistic SEO and CRO to improve website health, organic search performance, and sustainable growth across traditional and AI-powered discovery. Own organic strategy, manage technical SEO initiatives, and lead cross-functional efforts with Product, Engineering, Design, and Analytics. Use data from SEO tools and experimentation platforms to diagnose fluctuations, optimize user journeys, and align content and marketing with search intent and conversion goals.

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute an SEO and AIO growth roadmap for sustainable organic growth across traditional and AI-powered discovery.
•Future-proof for AI-driven search by monitoring evolving AI search models and optimizing content for AI-generated answers.
•Improve web experience and discoverability through site architecture, internal linking, structured data, and on-page optimization.
•Lead site-wide health efforts including audits, monitoring (Core Web Vitals, crawlability, indexation), and technical SEO issue resolution.
•Partner with Product, Engineering, Design, and Analytics to embed SEO/AI strategies, analyze performance insights, and integrate search intent into content and marketing.

Key Requirements

•7+ years managing large-scale SEO for dual-sided marketplace websites.
•Strong technical SEO expertise including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
•Ability to balance execution with strategic thinking and lead cross-functional initiatives with measurable business impact.
•Proficiency with SEO analytics tools including Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, and Screaming Frog.
•Strong CRO and experimentation experience (A/B and multivariate testing) using tools such as Optimizely, VWO, Google Optimize, or equivalents.

Experience:7+ yearsSEOCROMarketplace websitesAI search

Skills:Cross-functional leadershipData-driven decision makingCommunicationStakeholder managementStrategic thinking

Tech Stack:Google Search ConsoleBrightEdgeAhrefsSimilarWebSEMRushOnCrawlScreaming FrogOptimizelyVWOGoogle OptimizeA/B testingMultivariate testingGoogle AnalyticsAmplitudeFullstoryHotjarStructured dataCore Web VitalsLog file analysisRendering optimization

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

1 year ago

Senior Marketing Manager, SEO & CRO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute an SEO and AIO growth roadmap for sustainable organic growth across traditional and AI-powered discovery.
•Future-proof for AI-driven search by monitoring evolving AI search models and optimizing content for AI-generated answers.
•Improve web experience and discoverability through site architecture, internal linking, structured data, and on-page optimization.
•Lead site-wide health efforts including audits, monitoring (Core Web Vitals, crawlability, indexation), and technical SEO issue resolution.
•Partner with Product, Engineering, Design, and Analytics to embed SEO/AI strategies, analyze performance insights, and integrate search intent into content and marketing.

Key Requirements

•7+ years managing large-scale SEO for dual-sided marketplace websites.
•Strong technical SEO expertise including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
•Ability to balance execution with strategic thinking and lead cross-functional initiatives with measurable business impact.
•Proficiency with SEO analytics tools including Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, and Screaming Frog.
•Strong CRO and experimentation experience (A/B and multivariate testing) using tools such as Optimizely, VWO, Google Optimize, or equivalents.

Experience:7+ yearsSEOCROMarketplace websitesAI search

Skills:Cross-functional leadershipData-driven decision makingCommunicationStakeholder managementStrategic thinking

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn