Senior Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Strong written communication","Strong verbal communication","Ownership","Attention to detail","Collaboration"]

Work at the intersection of Marketing, data, product development, and generative AI to identify and improve high-impact Marketing workflows. Quantify opportunities, translate business needs into product requirements and success metrics, and build/test prototypes using SQL, Python, automation tools, and GenAI. Partner with developers and sponsoring teams to evaluate accuracy and reliability, run pilots and iterative testing, and drive rollout and adoption with measurable value.

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FursaFursa
Agoda
Agoda
2 days ago

Senior Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Work at the intersection of Marketing, data, product development, and generative AI to identify and improve high-impact Marketing workflows. Quantify opportunities, translate business needs into product requirements and success metrics, and build/test prototypes using SQL, Python, automation tools, and GenAI. Partner with developers and sponsoring teams to evaluate accuracy and reliability, run pilots and iterative testing, and drive rollout and adoption with measurable value.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify recurring Marketing workflows where AI can improve speed, quality, scalability, or decision-making.
  • •Quantify opportunities by establishing current effort, pain points, user base, and potential business value.
  • •Translate business needs into product requirements, user journeys, milestones, and measurable success criteria.
  • •Build and test prototypes using SQL, Python, automation tools, and GenAI; partner with developers to deploy reliable products.
  • •Design evaluation and monitoring frameworks and drive rollout, documentation, training, adoption, and measurable impact tracking.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •4–6 years of relevant experience in analytics, product analytics, marketing strategy, business operations, consulting, product management, or a related field.
  • •Bachelor’s degree or higher in a quantitative, technical, or business discipline (e.g., computer science, engineering, mathematics, statistics, economics, or finance).
  • •Strong SQL skills and experience working independently with large or complex datasets.
  • •Hands-on experience with Python, scripting, workflow automation, and generative AI applications.
  • •Strong product thinking and communication skills, including defining requirements, moving from analysis to execution, and influencing technical and non-technical stakeholders.
Experience:4-6 yearsGenerative AIPerformance marketingProduct building
Education:Bachelor's
Skills:Strong written communicationStrong verbal communicationOwnershipAttention to detailCollaboration
Languages:English
Tech Stack:SQLPythonAutomationGenerative AIAPIsPromptingRetrieval-augmented generationModel evaluationHuman-in-the-loopCodexCursorClaude CodeGoogle AI StudioMachine learning

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn