TikTok Shop - Creator Lead, Creator LIVE

TikTok
Los Angeles
Full timeFunction: Administration & Executive AssistanceSkills: ["Communication","Influencing","Organization","Proactiveness","Execution orientation"]

Own the growth strategy and end-to-end performance of the Creator Live ecosystem powering TikTok Shop’s live commerce engine. Manage a portfolio of creators to drive GMV, activation, engagement, and long-term ecosystem health by building scalable operating models, creator incubation/lifecycle programs, and data-informed initiatives. Partner cross-functionally across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define priorities, influence the roadmap, and continuously improve creator and live operations.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Creator Lead, Creator LIVE

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own the growth strategy and end-to-end performance of the Creator Live ecosystem powering TikTok Shop’s live commerce engine. Manage a portfolio of creators to drive GMV, activation, engagement, and long-term ecosystem health by building scalable operating models, creator incubation/lifecycle programs, and data-informed initiatives. Partner cross-functionally across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define priorities, influence the roadmap, and continuously improve creator and live operations.
Location: Los Angeles
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Own the overall growth strategy and business performance of the Creator Live ecosystem, driving GMV, creator activation, live engagement, and ecosystem health.
  • •Define and execute creator growth strategies across different maturity stages using scalable operating models and growth frameworks.
  • •Design and continuously optimize creator incubation, education, and lifecycle management programs to improve retention, productivity, and monetization.
  • •Use data-informed insights to identify performance gaps across traffic, merchandising, conversion, content quality, and live operations, and translate them into scalable solutions and best practices.
  • •Partner cross-functionally across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to set priorities, influence the product roadmap, and expand creator supply and opportunities.

Key Requirements

  • •Proven experience in live commerce, creator management, influencer marketing, e-commerce, or partnerships.
  • •Strong understanding of content, creators, and performance-driven growth.
  • •Comfortable working with data and metrics to inform decisions.
  • •Excellent communication skills to influence creators and cross-functional partners.
  • •Highly organized, proactive, and execution-oriented.
Experience:Live commerceE-commerceInfluencer marketingMarketplaceCreator managementPartnerships
Skills:CommunicationInfluencingOrganizationProactivenessExecution orientation

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn