3 months ago

Senior Director, Media Analytics, Commercial Strategy & Acceleration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Lead and scale a 30-person analytics organization focused on Instacart Ads, defining the measurement, experimentation, and insights strategy to drive advertiser investment. Partner cross-functionally with Brand Partnerships, Ads R&D, Product, Data Science, and major CPG clients to deliver trusted analytics, frameworks for causal inference, and data governance that inform strategic decisions and revenue growth.

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
•Lead, develop, and scale a ~30-person team across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
•Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
•Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
•Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability.

Travel: Low travel

Key Requirements

•12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
•7+ years leading analytics teams of 15+ (including managers of managers).
•Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale.
•Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
•Bachelor’s degree in a quantitative field and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

Experience:12+ yearsRetail mediaAdvertisingDigital advertisingAnalytics

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationStrategic thinkingInfluencing

Languages:English

Tech Stack:SQLPythonRMMMCausal_inferenceData_governancePrivacyAWS Clean RoomsSnowflake

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

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Instacart

3 months ago

Senior Director, Media Analytics, Commercial Strategy & Acceleration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
•Lead, develop, and scale a ~30-person team across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
•Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
•Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
•Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability.

Travel: Low travel

Key Requirements

•12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
•7+ years leading analytics teams of 15+ (including managers of managers).
•Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale.
•Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
•Bachelor’s degree in a quantitative field and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

Experience:12+ yearsRetail mediaAdvertisingDigital advertisingAnalytics

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationStrategic thinkingInfluencing

Languages:English

Tech Stack:SQLPythonRMMMCausal_inferenceData_governancePrivacyAWS Clean RoomsSnowflake

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn